General

If you are wondering what types of video a manufacturer should make, there are 12 worth considering: Factory tours, product demonstrations, process films, technical explainers, quality and compliance videos, certification films, recruitment videos, trade-show content, case studies, brand films, safety and training videos, and automation and robotics films. The right choice depends on the job…

Manufacturing businesses often have far more to show than a product image, specification sheet or short website description can communicate. Precision processes, specialist equipment, experienced teams and quality control systems may all influence a purchasing decision. Yet the buyer researching a supplier online may only see the finished component or system, with little understanding of…

For years, businesses have treated video as something you commission when you have a specific need. You're launching a new product, refreshing your website or exhibiting at an event, so you book a filming day, produce a polished video and tick it off the list. Six months later, you're back where you started, wondering what…

We don't have an information problem anymore. We have an attention problem. There was a time when simply having information gave businesses an advantage. If you could explain your product more clearly than your competitors, publish useful content or produce a professional video, you stood a good chance of being noticed. That world has changed.…

There has never been a better time to create content. A decent smartphone can shoot in 4K. Editing software that once cost thousands is now available for a monthly subscription. AI can write scripts, generate ideas and produce social posts in seconds. If the barrier to entry was once technical, it has almost disappeared. The…

Spend five minutes on LinkedIn and you'd be forgiven for thinking the video production industry is about to disappear. Every week seems to bring another AI tool promising to generate entire videos from a simple prompt. Avatars can deliver presentations without stepping in front of a camera. Voice cloning is becoming remarkably convincing, while editing…

Businesses often assume that a successful video starts with the right production company, the right equipment or the right creative idea. In reality, most successful video projects begin with a much simpler question: What are we actually trying to achieve? It sounds almost too obvious to ask, yet it's surprising how many organisations skip this…

Corporate video has a creativity problem. Not because businesses lack talented people. Not because agencies lack ideas. And certainly not because audiences have stopped paying attention to video. The problem is that much of today's corporate video looks and feels remarkably similar. A leadership interview filmed in an office. Slow-motion footage of people walking through corridors.…

When businesses talk about the return on investment of video, the conversation usually starts in the wrong place. Views, clicks, impressions and engagement rates dominate most reporting discussions. Those metrics are useful, particularly when evaluating paid campaigns, but they rarely tell the full story. In many cases, the most valuable outcomes generated by video never…

For most B2B organisations, first impressions are formed long before a conversation takes place, and they usually begin online. A prospective client visits your website, scans a handful of pages and makes a quiet judgement about whether your business feels credible, commercially capable and relevant to their situation. In many cases, that judgement influences whether…