General

For most B2B organisations, first impressions are formed long before a conversation takes place, and they usually begin online. A prospective client visits your website, scans a handful of pages and makes a quiet judgement about whether your business feels credible, commercially capable and relevant to their situation. In many cases, that judgement influences whether…

Most business videos aren’t short on quality.  They’re well shot, well edited, and usually signed off internally with a sense that something “good” has been produced. The problem is that very few of them actually do anything for the business. They don’t generate enquiries. They don’t support the sales process. They don’t get used beyond…

One of the most common enquiries we receive starts in a very familiar way. “Hi, we’re looking to produce a video.” And that’s absolutely reasonable. In many situations a single video is exactly the right thing to produce. If you’re launching a product, explaining a service, or promoting a campaign, a well-produced video - whether…

You’ve mastered the YouTube basics — now it’s time to go further. This guide shares simple but often-overlooked tweaks that can give your channel an edge: smarter upload timing, proper use of timestamps, consistent scheduling, and clever ways to repurpose your content. Small changes that help you reach more viewers, hold attention longer, and make…

At Square Daisy we’re always looking to identify areas for growth, to give our videos an edge for our customers. Recently a lot of you have been asking us about 3D and looking into 2022, this is something we’re hoping to include more in our services. So we thought we’d take you through the basics…

You may have heard a video editor use the terms "Colour Correction" and "Colour Grading" but aren't really sure what that means, what is the difference and how it's done. Never fear, read on to find out more...

You've diligently planned your video interview, it would be such a shame to spoil it by making one of these clothing, jewellery or make-up errors, which can be very off putting to the viewer.

An animated video is often the solution when live action video won't work. Here are 9 scenarios when creating an animated video is the better option.

Ask yourself what it is you want to achieve from your my video. Then think of your video as merely the vehicle for gaining these outcomes. Here are 9 scenarios with very different outcomes.

Social commerce is a fairly new concept where eCommerce and social media companies work together to deliver an exceptional shopping experience. The goal of social commerce is to enable shoppers to use social media to make purchases.