What are the benefits of a corporate video?
What Is Corporate Video Production?
Corporate videos are one of the fastest ways to show potential customers who you are and what you do. Done well, they build trust and credibility while delivering your message in a way that words and pictures alone can’t.
Whether you’re a solo entrepreneur or part of a large team, a corporate video can make your website, presentations, and pitches stand out. From showcasing your expertise to giving your brand a human face, video content helps you connect with your audience more effectively.
Corporate video production is the creation of professional video content for businesses. That might include:
- Brand films
- Corporate promotional videos
- Recruitment films
- Client testimonial videos
- Case study films
- Internal communications
- Product and service showcases
But the format is secondary. The real question is:
What commercial purpose is the video serving?
Because a polished corporate film without a clear objective is just an expensive homepage decoration. We start with ROI.
Book a 15 minute discovery call here with our team to understand different options and budgets.
What Makes a Corporate Video Actually Work?
Most corporate videos underperform for three reasons:
- They try to say everything.
- They aren’t built for a defined audience.
- There’s no plan for how they’ll be used.
Before we film anything, we define:
- Who is this for?
- What action do we want them to take?
- Where will it live? (Website, LinkedIn, paid ads, investor decks, recruitment campaigns.)
- How will we maximise its lifespan through additional edits?
The goal is to create an evergreen asset – a film that continues generating trust, enquiries or applications long after launch.
When structured properly, corporate video becomes a long-term commercial tool, not a one-off marketing cost.
Film & Animation: One Production Partner
Unlike many corporate video companies, we are also a full in-house animation studio.
This means we can combine:
- Live action filming
- Motion graphics
- 2D & 3D animation
- Explainer sequences
- Branded typography
Why does that matter?
Because some messages are better shown than filmed.
Complex processes, data, timelines or technical explanations often benefit from animation layered into live footage.
You don’t need two suppliers. You get one joined-up production approach.
Types of Corporate Video We Produce
Brand Films
- High-quality films that communicate who you are and why clients should trust you.
- Ideal for websites, presentations and sales conversations.
Testimonial Videos – Build Trust
- Short, powerful films featuring real clients speaking about their experience working with you.
- These humanise your brand and reduce buying friction.
Case Study Films – Demonstrate Impact
More structured than testimonials.
- We break down:
- The challenge
- The solution
- The outcome
- Case study videos are particularly effective for B2B organisations selling higher-value services.
Recruitment Videos
- Attracting the right people is competitive. Video allows candidates to see culture, leadership and opportunity before they apply.
Corporate Promotional Videos
- Launching a new service? Repositioning your brand? Entering a new market? We create structured promotional films with clear calls to action.
Internal Communications & Training
- Professional video improves clarity across teams and supports onboarding, compliance and leadership messaging.
Book a 15 minute discovery call here with our team to understand different options and budgets.
Our Corporate Video Production Process
We follow a clear, proven structure. For a detailed breakdown, visit our production process page.
In summary:
1. Define the Objective
We clarify the commercial purpose before anything else.
2. Audience & Messaging
Clear messaging that passes the “pub test” – simple, human and easy to understand.
3. Pre-Production
Scripting, storyboarding, casting (if required), scheduling and location planning.
4. Production
Professional filming using broadcast-quality equipment, lighting and sound.
We regularly manage:
- Professional actors
- Voiceover artists
- Props and styling
- Multi-location shoots
- Trade show coverage
- International filming (In 2025 we filmed at the Paris Air Show, supporting international production requirements.)
5. Post-Production & Multi-Asset Delivery
Multi-asset delivery means your filming day produces more than one video.
For example:
- 1 main brand film
- 2–4 shorter social edits
- Vertical versions for LinkedIn
- Recruitment cut
- Website header loop
- Internal edit
This maximises ROI from a single production investment. Most projects move from planning to delivery within 2–6 weeks.
How Much Does Corporate Video Production Cost?
Corporate video costs vary depending on:
- Number of filming days
- Locations
- Animation integration
- Casting requirements
- Actors or presenters
- Props and styling
- Script development
- Post-production complexity
Entry-level corporate projects can start from around £1,500 where scope is tightly defined.
Most professionally structured corporate films fall between £2,500 and £7,500.
Larger multi-day or campaign productions – particularly those involving actors, multiple locations or advanced animation – exceed this range.
For many organisations, our Foundation Video package (from £2,500) provides a structured starting point:
- 2-minute core corporate film
- Short cutdowns
- Professional scripting support
- Multi-platform delivery
From there, additional edits or campaign content can be layered on.
If your budget sits significantly below this level, we may not be the right fit – and we’d rather be honest about that upfront.
Why Businesses Choose Square Daisy
15 Years of Consistent Delivery
We’ve been producing corporate films for over 15 years. Longevity in this industry reflects reliability and professionalism.
Commercially Focused
We start with objectives, not aesthetics.
Efficient Production Days
Clear schedules. Minimal disruption. Organised crews.
Integrated Film & Animation Capability
One production partner. Joined-up thinking.
Clear Communication
No jargon. No creative ego. Straightforward advice. We produce work that reflects well on your organisation, and supports growth.
Frequently Asked Questions
How long should a corporate video be?
Typically 60–120 seconds for external audiences. Internal films vary depending on content.
Do you help with scripting?
Yes. We guide messaging so it is clear, confident and audience-focused.
Can you film at our offices?
Absolutely. Most corporate films are shot on location.
How long does the process take?
Typically 2–6 weeks depending on complexity.
Can you combine animation with filmed content?
Yes – we frequently integrate animation to clarify complex ideas or data.
Ready to Create a Corporate Video That Delivers ROI?
If you want a corporate video production company that focuses on outcomes, longevity and measurable value – let’s talk.
Book a 15 minute discovery call here with our team to understand different options and budgets.
Something else?
Do you need something more specific? Why not get in touch and we’ll work with you to create the perfect concept for your needs.
