Video Production for Housing Associations
Helping Housing Associations Communicate Clearly, Engage Communities and Support Change
Housing associations face a unique communication challenge.
You need to engage tenants, support communities, recruit staff, communicate organisational change and explain complex information to a wide range of audiences, often with different levels of understanding, digital confidence and engagement.
Whether you’re launching a new service, recruiting frontline teams, explaining a rent review, introducing a technology platform or sharing your annual impact, clear communication matters.
Video helps housing associations deliver consistent messages, improve understanding and increase engagement across both internal and external audiences.
At Square Daisy, we’ve worked with housing associations across the UK to create video content that supports communication, recruitment, training and organisational change.
Video Content for Housing Associations
Many housing associations initially approach video with a single project in mind.
What often follows is the realisation that the same approach can support dozens of communication challenges across the organisation.
We’ve produced content for:
Recruitment and Employer Brand Videos
Attracting the right people into housing can be challenging. Video allows potential candidates to hear directly from existing employees, understand organisational culture and gain a clearer picture of the role before applying. This helps improve candidate quality while showcasing the values and purpose behind the organisation.
Internal Communications and Staff Engagement
Keeping teams informed and aligned is increasingly important, particularly across dispersed organisations. Video can support leadership updates, internal campaigns, organisational announcements and major change programmes in a format that is accessible, consistent and engaging.
Training and Learning Content
Housing associations often need to deliver training across multiple departments and locations. Video provides a scalable way to share knowledge, improve consistency and reduce the need for repeated face-to-face delivery.
Tenant and Resident Communications
Some messages are difficult to communicate effectively through documents alone. We’ve helped housing associations create videos explaining:
- Rent reviews
- Repairs responsibilities
- Shared ownership schemes
- Applying for housing
- Community initiatives
- Resident consultations
- Service changes
Video helps simplify complex information and improve understanding across diverse audiences.
Technology and Digital Platform Explainers
When introducing new systems or digital services, adoption often depends on communication. We’ve produced platform demonstrations, software explainers and onboarding content that helps staff and residents understand new technology and use it confidently.
Change Management and Transformation Communications
Large projects often succeed or fail based on how well they are communicated. Video can support major transformation programmes by explaining why change is happening, what it means for stakeholders and how individuals will be affected. This is particularly valuable during system upgrades, service redesigns and organisational restructuring.
Annual Reviews and Impact Reporting
Annual reports often contain powerful stories that deserve a wider audience. Animation and video can transform key statistics, achievements and community outcomes into engaging content that is easier to consume and share.
Corporate and Brand Films
Housing associations do far more than provide homes. Corporate films can help communicate your mission, demonstrate community impact and strengthen relationships with stakeholders, partners and funding bodies.
If you want to understand how Housing Associations are using video more strategically across all elements of the customer experience, you can also download our practical guide covering planning, deployment and ROI measurement.
Why Housing Associations Use Video
The most effective housing association video content isn’t created simply to look good.
It exists to solve communication challenges.
Video helps organisations:
- Increase engagement with important messages
- Improve understanding of complex topics
- Support recruitment and retention
- Deliver consistent communication across multiple audiences
- Reduce confusion around policy and service changes
- Improve adoption of new systems and processes
- Demonstrate social value and community impact
Download the Ultimate Video ROI Playbook
For Housing Associations still exploring how video could support internal messaging, onboarding, training or customer communication, we have a practical guides covering:
- planning effective video content
- improving ROI from production
- structuring content around the buyer journey
- using social and PPC video more effectively
- measuring video performance properly
The goal is not simply to create more content. It is to create clearer communication that improves understanding, adoption and growth.
Download the guide to understand more about planning, deploying and measuring video content effectively within Housing Associations.
Creating More Value From a Single Production Project
One of the biggest mistakes housing associations make with video is treating each communication challenge as a separate project.
In reality, a single filming day can often generate content that supports multiple departments and audiences across the organisation.
For example, interviews captured for a recruitment campaign may also provide content for careers pages, social recruitment activity, internal communications and employer brand messaging.
A tenant communications project explaining rent reviews could also generate shorter content covering payment options, Universal Credit updates, support services and frequently asked questions.
Footage captured for an annual review might support community impact reporting, stakeholder engagement, social content and future funding or partnership discussions.
The same principle applies to technology rollouts, organisational change programmes and internal communications initiatives, where a single production can create content for staff engagement, training, onboarding and ongoing updates.
This approach helps housing associations maximise the value of every production investment while building a practical library of content that can be reused throughout the year.
The planning is what creates the return.
Rather than commissioning separate videos every time a communication challenge arises, organisations can create a structured collection of assets that continue supporting recruitment, resident engagement, internal communication and stakeholder relationships long after production has finished.
Why Housing Associations Choose Square Daisy
We understand that most housing association video projects aren’t really about video.
They’re about communication.
Whether you’re explaining a rent review, supporting a technology rollout, recruiting new employees or helping residents understand a service, the challenge is usually making important information clear, accessible and engaging.
We’ve worked with housing associations across a wide range of communication projects, including resident communications, recruitment campaigns, annual review animations, internal engagement content, technology explainers and organisational change programmes.
That experience allows us to focus on the objective first, rather than starting with a particular video format.
We also understand that housing associations need to demonstrate value from every investment. That’s why we place significant emphasis on planning and creating content that can be used across multiple channels, departments and audiences wherever possible.
Because we provide both filming and animation in-house, we can recommend the most appropriate approach based on the communication challenge rather than forcing projects into a particular format.
Most importantly, we understand that successful housing association content isn’t about promotion.
It’s about helping people understand information, make decisions and take action with confidence.
Animation for Housing Associations
Some housing association messages are difficult to communicate through filming alone.
Explaining a rent review, guiding residents through a shared ownership process, introducing a new digital platform or communicating service changes often requires more than simply showing people on screen.
Animation allows complex information to be broken down into clear, structured and easy-to-understand content that can be accessed whenever residents, employees or stakeholders need it.
It is particularly effective when explaining processes, policies, timelines and services where clarity is more important than visual storytelling.
We’ve produced animated content for housing associations covering:
- Annual rent reviews
- Shared ownership schemes
- Housing application processes
- Resident surveys and consultations
- Technology platform launches
- Change management programmes
- Annual reviews and impact reports
- Service updates and policy changes
- Internal communications and staff engagement
Animation can also help organisations communicate sensitive topics in a neutral and accessible way, making it easier for audiences to understand information without feeling overwhelmed by lengthy documents or written guidance.
Many projects benefit from a combination of both filming and animation. Live-action content helps build trust and human connection, while animation simplifies complex information and guides audiences through important details step by step.
Because we provide both filming and animation in-house, we can recommend the approach that best supports the communication objective rather than forcing projects into a particular format.
For many housing associations, animation has become one of the most valuable communication tools available. It helps improve understanding, reduces confusion and provides a reusable resource that can continue supporting residents, staff and stakeholders long after it has been created.
Frequently Asked Questions
What types of videos do housing associations use?
What types of videos do housing associations use?
Housing associations use video for a wide range of communication objectives, including recruitment campaigns, tenant communications, internal communications, training content, annual review videos, community engagement initiatives and technology platform explainers. The most effective projects are usually designed to support a specific communication challenge rather than simply creating content for content’s sake.
Can video help communicate rent reviews and service changes?
Can video help communicate rent reviews and service changes?
Yes. Video is often one of the most effective ways to explain complex or potentially sensitive information. Housing associations regularly use video to communicate rent reviews, service updates, repairs responsibilities, consultation programmes and policy changes in a clear and accessible format that helps residents understand what is changing and what action, if any, they need to take.
Is animation suitable for housing association communications?
Is animation suitable for housing association communications?
Animation is particularly effective when explaining processes, policies, timelines and services that are difficult to demonstrate through filming alone. Many housing associations use animation for rent review communications, shared ownership explainers, housing application guidance, annual reports, technology rollouts and change management programmes.
Can one filming day create content for multiple departments?
Can one filming day create content for multiple departments?
Absolutely. With proper planning, a single production project can generate content for recruitment, internal communications, social media, website content, stakeholder engagement and future campaigns. This helps housing associations maximise the value of their investment while creating a library of assets that can be used throughout the year.
Do you work with housing associations across the UK?
Do you work with housing associations across the UK?
Yes. While much of our experience has been working with local housing associations and social housing providers, we work with organisations across the UK. Whether the objective is tenant engagement, recruitment, internal communications, animation or organisational change, we can support projects nationally.
Something else?
Do you need something more specific? Why not get in touch and we’ll work with you to create the perfect concept for your needs.
