TV Commercial Production
Reach the Right Audience With Television Advertising That Works
Television Advertising Is No Longer Just for Global Brands
For many businesses, television advertising has always felt out of reach. It has traditionally been associated with multinational brands, huge media budgets and large creative agencies, leading many growing organisations to dismiss it before exploring what is actually possible.
The reality has changed dramatically.
The growth of on-demand television advertising has made TV campaigns far more accessible for ambitious regional and national businesses. Whether you’re a healthcare provider, professional services firm, hospitality group, retailer or growing SaaS company, television can now be targeted to specific audiences rather than broadcast to everyone.
At Square Daisy, we help businesses navigate this new landscape by producing high-quality television commercials that are designed not only for broadcast, but for use across websites, social media, paid advertising and sales campaigns. Our role is to make television advertising approachable, commercially viable and focused on delivering measurable results rather than simply creating a great-looking advert.
If you’re considering television advertising for the first time, we’ll help you understand what is possible, what it costs and whether it’s the right investment for your business.
Why TV Advertising Still Delivers Results
Despite the growth of digital marketing, television remains one of the most trusted and effective ways to build awareness, credibility and recognition.
Modern television advertising is no longer about broadcasting a single advert to millions of people and hoping the right audience sees it. Today’s campaigns can be targeted by geography, demographics, interests and viewing behaviour, allowing businesses to reach the people most likely to become customers.
For many organisations, television advertising complements existing digital activity rather than replacing it. It can increase brand awareness before paid search campaigns, improve the performance of social advertising and provide a level of credibility that few other marketing channels can match.
Combined with accurate reporting and audience targeting, television has become a realistic option for businesses looking to grow beyond traditional digital marketing channels.
From Broadcast to On-Demand Television
The way people watch television has changed, and advertising has changed with it.
Alongside traditional broadcast television, businesses can now advertise across on-demand platforms such as ITVX, Channel 4, Sky AdSmart, YouTube, Prime Video and other connected TV services. This allows campaigns to reach carefully selected audiences rather than relying on expensive national airtime.
Instead of paying to reach everyone, businesses can focus on viewers within specific locations, age groups or interest categories, ensuring budgets are used far more efficiently.
For many organisations, this makes television advertising surprisingly comparable with other forms of digital advertising, while delivering the impact and authority that television continues to offer.
Whether your objective is local awareness, regional expansion or a national campaign, modern TV advertising provides significantly more flexibility than many businesses realise.
Download the Ultimate TVC Guide
If you’re considering television advertising for the first time, understanding the process is often the biggest hurdle.
Our free Ultimate TVC Guide explains:
- how modern TV advertising works
- how production is planned
- what budgets to expect
- how businesses can maximise return on investment by repurposing television commercials across multiple marketing channels.
This guide – and the others in our series – are designed to help you make informed decisions before committing to production, ensuring your investment supports both your broadcast campaign and your wider marketing activity.
Download the guides for free and get in depth understanding to ensure you are making the right investment at the right time.
More Than Just a Television Advert
A professionally produced TV commercial shouldn’t only exist on television.
With careful planning, the same production can generate valuable content for your website, YouTube, LinkedIn, paid social campaigns, presentations and email marketing.
Variations can be created for different services, locations or audience groups, allowing a single production to support multiple marketing activities.
This approach delivers far greater value than producing a one-off advert that only airs for a limited campaign period.
By planning wider usage from the outset, businesses benefit from a library of high-quality content that continues supporting marketing and sales long after the television campaign has ended.
To understand how we can help you create value using a TVC as the pillar from which lots of additional content and ROI comes, book in a 15 minute discovery call.
Our TV Commercial Production Process
Producing an effective television commercial requires much more than filming great footage.
Every successful campaign begins with understanding your objectives, your audience and the action you want viewers to take after seeing the advert. From there, we develop concepts, scripts and storyboards before moving into production.
Our in-house team manages filming, editing, colour grading, sound design and motion graphics, while also handling Clearcast approval and working with broadcasters to ensure your advert meets all broadcast requirements.
Where larger productions require additional specialists, we can bring together experienced directors, drone operators, actors and specialist crew while maintaining a single point of contact throughout the project.
The result is a straightforward process that takes your campaign from initial concept through to broadcast.
To understand the full process in more detail and how we manage everything in conjunction with your team, book in a 15 minute discovery call.
Why Businesses Choose Square Daisy
Television advertising is a significant investment, which is why we focus on commercial outcomes rather than creative awards.
Clients work with us because we provide honest advice, transparent pricing and practical recommendations based on their objectives rather than selling unnecessary production.
We combine strategic planning with in-house production expertise, allowing us to create broadcast-quality commercials efficiently while ensuring the content can continue generating value across multiple channels.
Whether you’re planning your first television campaign or looking to build on previous advertising activity, our aim is to produce content that supports your wider marketing strategy and delivers measurable commercial value.
With over 100 five star Google reviews and evidenced success with TVC campaigns, we are the perfect partner for ambitious brands who want to access TV advertising without using all of the marketing budget.Â
Frequently Asked Questions
Is television advertising only suitable for large national brands?
Is television advertising only suitable for large national brands?
No. Modern on-demand television advertising has made TV campaigns accessible to many regional and mid-sized businesses. Campaigns can now be targeted by location, demographics and interests, making television a realistic option for organisations with much more modest marketing budgets.
Can you manage the whole production process?
Can you manage the whole production process?
Yes. We manage everything from concept development and scripting through to filming, editing, Clearcast approval and delivery to broadcasters. You’ll have a single point of contact throughout the project.
Can our TV commercial be used on other platforms?
Can our TV commercial be used on other platforms?
Absolutely. We encourage clients to maximise the value of every production by adapting commercials for websites, LinkedIn, YouTube, paid social campaigns, presentations and email marketing.
How much does TV commercial production cost?
How much does TV commercial production cost?
Production typically starts from around £5,000–£8,000+, depending on the scale of the project. Media placement is quoted separately, with targeted on-demand campaigns often starting from approximately £3,000.
Is TV advertising measurable?
Is TV advertising measurable?
Yes. Modern television platforms provide detailed audience targeting and campaign reporting, allowing businesses to measure reach, engagement and campaign performance far more accurately than traditional broadcast advertising.
Something else?
Do you need something more specific? Why not get in touch and we’ll work with you to create the perfect concept for your needs.
