Posts by Jovan

If you are using LinkedIn video for B2B, the formats we see working hardest are founder and expert-led videos, customer proof, short explainers, and content captured around events or behind the scenes. The important bit is choosing the format for a commercial reason, then filming enough useful material to build consistency. If you need help…

A factory tour video gives prospective customers a clear view of your facility, people and production process before they visit in person. It helps buyers assess capability, build confidence during a tender process and understand how a product moves from raw material to dispatch. If you are considering a factory tour video, Square Daisy can…

If you are wondering what types of video a manufacturer should make, there are 12 worth considering: Factory tours, product demonstrations, process films, technical explainers, quality and compliance videos, certification films, recruitment videos, trade-show content, case studies, brand films, safety and training videos, and automation and robotics films. The right choice depends on the job…

Schools, colleges, universities, training organisations and edtech businesses often need video to support decisions that are closely linked to recruitment, reputation and stakeholder confidence. That may mean helping prospective students understand a school or university, giving parents a clearer sense of the environment or supporting staff and fundraising communications. A campus film, student testimonial series…

For many healthcare organisations, video is used to make important information feel clearer and more approachable. It can give people a better sense of what to expect, particularly when they are considering a service, preparing for an appointment or trying to understand an unfamiliar process. The subject matter often carries more weight than it would…

Manufacturing businesses often have far more to show than a product image, specification sheet or short website description can communicate. Precision processes, specialist equipment, experienced teams and quality control systems may all influence a purchasing decision. Yet the buyer researching a supplier online may only see the finished component or system, with little understanding of…

For years, businesses have treated video as something you commission when you have a specific need. You're launching a new product, refreshing your website or exhibiting at an event, so you book a filming day, produce a polished video and tick it off the list. Six months later, you're back where you started, wondering what…

We don't have an information problem anymore. We have an attention problem. There was a time when simply having information gave businesses an advantage. If you could explain your product more clearly than your competitors, publish useful content or produce a professional video, you stood a good chance of being noticed. That world has changed.…

Educational content is not the same as corporate training. Corporate training is usually compulsory. The viewer has to watch. Educational animation, by contrast, is often aimed at audiences who did not actively choose to be educated. They may be distracted, sceptical or anxious. That distinction matters. Educational animation video production services must be designed to…

There has never been a better time to create content. A decent smartphone can shoot in 4K. Editing software that once cost thousands is now available for a monthly subscription. AI can write scripts, generate ideas and produce social posts in seconds. If the barrier to entry was once technical, it has almost disappeared. The…