"We all really like the Christmas videos and have seen some really good interest from them on Facebook."
Hartsfield Manor changed ownership and wanted to really promote Hartsfield Manor as a Christmas Party venue in Surrey. It’s Victorian Grandeur is incredibly festive, and the sophisticated setting boasts a dedicated event coordinator to take the stress away from organising the party of the year.
We created a promotional video for their social media that centred around ‘painting the picture’ of the perfect party venue, which we visually represented with a tactile watercolour effect to build in the footage. In place of a voiceover, we wrote and recorded a poem that tied the edit together in a “Night before Christmas” style approach. The edit builds up to revealing Hartsfield Manor at the end as the solution to anyone tasked with the job of organising the office Christmas event.
The video as a whole works well for a number of reasons. As a marketing video the approach doesn’t feel too pushy and creates a warm, festive feeling. The images of the hotel that are included in the edit create an awareness of the brand and will be recognisable in future posts and marketing. It is perfect for promotion on social media as the voiceover is written on screen in its entirety, so anyone watching without the audio still benefits from the messaging. The video has performed exceptionally well on Facebook, with over 21 thousand views!