Context
Following a successful collaboration in 2025, Pax Identity brought Square Daisy back to film its 2026 Enterprise Identity Forum. The event provided an opportunity to capture industry conversations, contributor insights and the atmosphere of the occasion.
The Challenge
A traditional event highlights video has its uses, but Pax Identity wanted greater value from the filming investment. The content needed to support marketing beyond the event itself, with material suitable for LinkedIn, the website, email communications and future promotional activity.
Our Approach
We applied our Video Marketing Suite (VMS) approach, planning multiple outputs from one four-hour filming session. A two-person crew captured event footage and contributor interviews, producing a 120-second headline film, six standalone soundbite videos and 20 edited photographs.
The headline film brings the event together, while the shorter interview clips provide individual pieces of content that can be shared separately across marketing channels.
Commercial Value
This approach gives Pax Identity a more versatile collection of assets from a single production investment. Rather than relying on one highlights film, the business has content to support ongoing visibility, communicate industry expertise and promote future events.
