Obviously charities have to keep an eye on their budget, and get as much value as possible out of expenditure. We created a watertight production schedule, set up a three camera shoot and recorded all the videos with 6 participants in just one day.
LimbPower are a charity that supports amputees and helps them to lead an active lifestyle. As part of their resources they have a ‘toolkit’ of written exercises that they recommend amputees start doing to build up their strength and confidence. LimbPower came to us to create a suite of toolkit videos so that they could more easily demonstrate the exercises and promote proper execution so that they have a positive impact on the participant.
In total Square Daisy produced 27 videos, including exercises for agility, balance and coordination, strength and conditioning, warm-ups and stretching. Each video teaches the viewer how to perform the exercises correctly, advising on various prosthetic configurations, progressions and challenges they might encounter.
To align the videos with the LimbPower brand there are unified titles at the beginning of the videos which double-up as thumbnails for youtube. Throughout the videos are various graphic devices such as on-screen text, motion-tracking, pop-ins, split-screen, annotations and rotoscoping.