Why work with Square Daisy on an events video?

You may be running a conference, exhibition, party, sporting, charity or political event and want to showcase how impressive it is to increase uptake the following year. You might also want to live stream it to the web to engage more people. Whatever your objective, we can help you with events videos.

Live events filming and live streaming to web.

Live events videos are a broad term for videos that cover a whole range of different objectives.  These might be:

  • Filming a conference to showcase afterwards in a bid to get more people to come to the next one
  • Getting footage of speakers and workshops through a conference to demonstrate credibility and expertise in the sector which lasts longer than the day of the event
  • Gathering content from a party or event where you want to showcase the location or setting, such as a high-end Christmas party in a marquee
  • Putting together an edit for a large exhibition to entice more visitors and exhibitors the following year
  • Live streaming an event direct to web, based on the limitations of venue or distance for potential delegates to travel, or to increase revenues by showing a live stream from behind a pay-wall
  • Publicising charity or fundraising activities before and after the occasion

Examples of Event Videos

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Omron – Flexible Manufacturing Roadshow

Omron invited us to come to their showcase for flexible manufacturing to film their full demo set-up and conference. We love filming robots, so we packed up the kit and headed to Bolton!

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SLS Legal Awards 2022

A prestigious awards evening which was captured by our team to promote sponsors and be used as a marketing tool for the coming year's event.

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IISS Shangri-La Dialogue

This is the fourth year we have created a video for the very prestigious Shangri-La Dialogue, which are all projected on huge screens. The scale of the event and the videos that we produce for the client is massive, with prime ministers and defence secretaries from all around the world in attendance.

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What’s on in Guildford? Christmas 2021

As a collaboration between the Business Improvement District and Guildford Borough Council, Experience Guildford approached us to create a video to promoting all the festive activities and events around the city centre for locals and shoppers visiting the centre.

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RBBC – Careers Event

Every year Reigate and Banstead Borough Council have a careers event to encourage the teenagers coming through to think about what they might want to do and tell them about the vast range of opportunities on their doorstep.

Traditionally the pitch videos that we work on are for companies or individuals that are looking for investment or tendering for a sizeable project. In this case we were helping one of the most well known organisations on the planet, NATO, to pitch a new structure for a new world to those responsible for its success. This shows that 'pitch' videos can be used in many different ways to get across a message that needs buy-in.

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CEA Technical Boilerhouse Conference 2017

The guys at CEA wanted Square Daisy to create a promotional video for their conferences to highlight what they are about and why it is important for members and non-members to attend.

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Esher CC – Lunch in the City

As part of their Sponsorship and Fundraising agenda, Esher Cricket Club held their inaugural Lunch in the City at Brasserie Blanc Southbank on the 22nd of April, and wanted video coverage so that they could promote future lunches.

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Morrisons Solicitors – Wheelers Merger Announcement

Morrisons Solicitors have a growing presence within Surrey. With their merger of Wheelers Solicitors on the Hampshire border, they wanted to announce the joining of the two firms to reassure both staff and clients that both firms would be able to grow and improve together.

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Experience Guildford – Customer Service Awards

Experience Guildford hired Square Daisy for a local business awards project, where they needed footage of 43 shortlisted businesses/individuals to be shot and compiled to be able to play at the awards ceremony.

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SLS Legal Awards – Event Video

The Surrey Law Society are a membership organisation, representing over 1000 solicitors across Surrey. Each year they host the SLS Legal Awards to recognise the exceptional legal talent in the region, and Square Daisy attended both as the Entertainment Sponsor and the film crew to document the awards for a post-event celebration and promotional material for the following year.

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The Surrey Chargers

Chobham Rugby Club have a Mixed Ability Team - The Surrey Chargers - who have earned a spot in the International Mixed Ability Rugby Tournament in Cork. The grassroots club has worked incredibly hard to get their team up to competition standard and to get a wide variety of players involved, and now they are looking to fundraise to get the team to the tournament, which is where we come in.

How does an event video work?

Often the event video will be a short edit which serves to give a snapshot of the main event itself.  The purpose is usually not to draw out the production by showing loads of footage from the day, but instead constructing a narrative of why the person watching it missed out and should be there next year.  It should also be more nuanced than just lots of footage panning from left to right and up and down of various rooms.

The whole point is to explain the value using compelling visuals.  We find that the best way of doing this is to spend some time before the event, putting together a storyboard and shot list that demonstrates the value of the conference or event before it takes place, so that the crew are in the right place at the right time gathering the right footage to edit the perfect event video.

To really help bring it to life and deliver more context, you can use advanced post production techniques such as on-screen graphics, motion tracking and rotoscoping to name but a few.  You have to be careful to move away from just having standard footage with a voiceover explaining some platitudes about the conference as very quickly it starts to look like a 1989 public health service video.

There are so many different types of event: a conference, training day, Christmas party, awards night, charity event, sporting event or school play.  We have all the equipment and expertise to film it and put together a really high quality post event video.

How do you go about putting these videos together? 

First of all we have a production meeting with you to find out all about the event, who will be interested in it, how the video will be used after the event and who will be watching it and for what purpose.  From this we can ensure the tone, message, style and delivery mechanism is absolutely right, because an exciting video is useless if it isn’t fit for purpose.

We then put together a storyboard to really ‘sell’ the event, and compile a shot list. The shot list is really important because we want to be in the right places at the right times to gather the best footage possible to deliver the narrative that we agreed in the storyboard and the production schedule.

We aim to turn these videos around really quickly so that you can ride off the impact of the conference and the swell of social media coverage to maximise the impact.

How does the live streaming work?

In some cases, it is relevant and desired to put your event out there to a wider audience. That might be because the venue can’t hold the number of people that wish to be part of the event, it may be because the conference is being held in a location that is hard for some to get to, or it might be that the price of attendance is really high and many can’t afford it.  

Live streaming can work for any of these situations as we have the equipment to live stream the activity straight to the web. With our kit we can live stream to free services like YouTube and Facebook. Depending on the level of complexity required and if it is to be sat behind a pay-wall, we can use several other facilities like Ustream and Livestream which offer more customisable control. For more information on our live streaming capabilities, read our blog on how we do it.

We needed footage of 43 shortlisted businesses/individuals to be shot and compiled for us to be able to play at an awards event. From the first meeting on, Jovan and Amy were total superstars and made us feel like the task was completely achievable and had really clear ideas about how they were going to present it all. Aside from making the whole process as easy as possible for us, we couldn’t have been happier with the end result and were really impressed that such a brilliant product was delivered in very tight timescales.”  Olivia Pattullo – Project Manager, Experience Guildford.

What are the benefits of an event video?

Creating a promotional video to sell your events can be a great way to create a buzz afterwards, generating more interest and uptake for the next one. 

Where the venue can only hold a set number of people or geographical location causes an issue, you can reach way more people – particularly by live streaming the event – which means viewers are in on the action in real-time.

It’s also a great way to direct address your whole business and give them company updates if you are split across several locations or even countries. 

These are just some of the benefits of event videos but we can make sure that we make it work for you and your business.

How can I make the most of my events video?

You may think that the longevity of an events video is limited, but there are several way in which to extend the life of the edit and make the most of your video investment.

If you are hiring us to be at the event all day, why not collect more footage than is required for the events video? At many events there will be high profile guests and speakers all in one room who would be difficult to get on camera at another time. In between talks you could have an interview set-up, and grab key guests for interviews. These could form part of your marketing in the form of blog posts or social media videos.

We could also package each talk into an educational video, either for internal use and training or as a resource for the wider viewing public. Just take the example of TED talks – these are increasingly popular so we know this format works well.

Areas we serve

We currently service many areas with our event videography, including the following:
Sussex, Kent, Brighton, London, Birmingham, Portsmouth, Hertfordshire, Hampshire, & Essex

Nicolle Kane – Marketing Manager, Memset

Square Daisy recently produced two videos, the team made the whole project painless and simple, from scriptwriting to storyboards. While the videos are part of the relaunch of the company next year, they have already proven a hit internally. And we're already planning more for next year! Could not recommend working with Square Daisy enough!

Olivia Pattullo – Project Manager, Experience Guildford, Surrey

From the first meeting on, Jovan and Amy were total superstars and made us feel like the task was completely achievable and had really clear ideas about how they were going to present it all. Aside from making the whole process as easy as possible for us, we couldn't have been happier with the end result and were really impressed that such a brilliant product was delivered in very tight timescales.

Russ Mckenzie – Managing Director, nTrust

We have always found Square Daisy to be extremely professional and a joy to work with. While they are highly process driven to ensure clients get what they need first time, this doesn't compromise the creative way that they approach every project to ensure an engaging and innovative video production. Can't recommend them highly enough.

Chris Veale – Director, Shippo

I can't talk highly enough of Square Daisy. Over the last couple of years they've made our business 4 fantastic videos. The first, an animated video to explain the service, has been viewed tens of thousands of times and has been a window to our service offering for potential customers. The others were 'talking heads' to allow us to explain more complicated aspects of the industry. The design, editing, videography and project management is exceptional and I will be using them again.

Giles Thomas – Operations Director, The Manor Collection Hotels

We have contracted Square Daisy on several occasions to help market the Manor Collection Hotels. They have always been very professional and offered a fantastic service from proposal to completion. Jovan and Amy have been a delight to work with and we wouldn't hesitate recommending them to anyone.

Dave Povey – Founder and MD, Catchy

Recently had a video produced by square daisy for my new product. The service that I received from start to finish was 100%, couldnt fault them at all! Everything was done to how I imagined it and more, and the finished product was excellent. Would recommend them to anyone.

James Groves – Marketing Services Manager, Raven Housing Trust

We approached Square Daisy with a brief to produce a video that would help us get our messages across to our customers in a simple, yet engaging way. They absolutely nailed it. The animation video they produced for us is professional, quality, and it gets our messages across really well. It's been a pleasure working with Jovan and Amy, and we look forward to working with them on future projects.

Something else?

Do you need something more specific? Why not get in touch and we'll work with you to create the perfect concept for your needs.