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A collection of articles and resources that help you to better understand the world of video production and improve the outcome of your own project
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How to make a great exhibition video – part one
When you are exhibiting you really want to stand out, as the likelihood is you will be surrounded by your competitors. What is a good way to achieve that? Putting together a punchy video that engages passers by and keeps them in your orbit until one of your team can pull away and make the face to face connection. Here is a post that gives you some great tips on making an effective exhibition video.
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‘Engineering’ an exciting video for a ‘steamy’ subject matter!
For businesses or organisations that run events and consider them a key revenue generating area of the business, having a professional event video to promote what happens and what the outcomes are, can be extremely useful in persuading potential future delegates to attend. It is often not enough to just 'film' what happens, you have to create a narrative that explains the benefits which is easily understood but visually engaging for the viewer. This blog shows how we did that for a risk assessment conference.
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Video DIY
Video is really popular now and a great way to communicate your products or services. While it has become a great deal more affordable and accessible, there are a number of firms that choose to 'go it alone' for corporate or promo videos, without access to professional equipment or skills. This blog explains why that is a bad idea, using very powerful visuals to showcase the difference between a professional and amateur production, and when it is absolutely fine to produce DIY video for your business.
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It doesn’t have to be live action, why not consider animated video
When people are asked whether they are considering video content for their business, the instant thought is "what can I film to show off my business". Well there are a number of other ways to represent your product or service using video and it doesn't always have to be what we call 'live action', which is the process of using a camera to capture something that exists. This blog explains the top five reasons to use animated video to wow your customers.
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How to give great video feedback
For many companies putting together a video is a fairly major project, either because of the budget required to do it properly or the resource that is required to make it happen. To get a great outcome, you as the client, need to be really engaged throughout and help with the technical and industry knowledge to make it resonate with potential clients. Another massive element is quality feedback and how you should go about providing that feedback. This post gives you some tips on giving great feedback for a great end result.
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Seeing is only Half the Story
You can create the best video that anyone has ever seen, but if the sound is rubbish, it brings the whole thing down. We've all seen it before, a great looking video but there is background interference, white noise, or the voices sound really 'tinny' bouncing off every wall in the room! It's really important that when you commission a video you are confident that the people producing it have the right equipment and more importantly, know how to use it! This post explains some basic principles for sound recording if you're going it alone so you don't have a video no one can understand.
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Square Daisy Sponsoring Esher Cricket Club
Square Daisy is a major sponsor of Esher Cricket Club. As part of our deal we have been busy supporting them with some additional video production to publicise the bi-annual 'City Lunches' which raise a huge amount of money for the club, along with a quirky production to celebrate the end of the season.
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Using Motion Tracking in Video
There are lots of agencies out there that have access to professional recording equipment and some serious skills in terms of capturing great shots of the location that they are filming at. The game changer now is how to make a video production stand out from the crowd using advanced 'post production' (editing) techniques. As an agency we have these skills in abundance, with one such approach being motion tracking. This blog explains what it is, how it works and why you should consider having it on your next video production.
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Global Video Production from Redhill
One of our longest and best clients, the International Institute for Strategic Studies runs two annual conferences - one in Singapore and one in Bahrain. They are called dialogues and designed to bring defence and foreign ministers, top military personnel and heads of state together to discuss the pressing geopolitical issues in the Asia Pacific and Middle East regions respectively. Each year they have a large scale animated production to open the conference, which is produced in Redhill, by us. This blog explains the sheer scale of each production and how we play our own little part in world peace!
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How We Film Live Videos
As an agency we do a few event videos for various clients that are on our books, however recently we have acquired the technology and the expertise to take event filming one stage further in a really efficient way. Used for the first time during the recent EU referendum debate with senior politicians, we used our new Vidiu unit and live streamed the whole event to the wider membership of the UK200 Group, allowing members who couldn't get tickets to the live event in London, to still take part in the debate, by watching it and engaging through a twitter hashtag. Read how we did it and see the final outcome.
Read more →If you've never worked on a video production before, find out more about the production process
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