Back in April of this year we decided that we needed to up our marketing game to reach more of the people that we wanted to reach, but if we could do it in a way that allowed us to support a community venture too, well that would be amazing. Step up Mark Covington from SNAP Sponsorship and their proposition – match businesses with grass roots sports clubs to generate a return on investment. After discussion we established that Esher Cricket Club was a great opportunity for us, with lots of high level business people both operating in the area and also commuting to London. Mark, who is CEO at SNAP said “There is a massive need for grassroots sports clubs to professionalise their sponsorship opportunities to make it enticing for businesses to invest in this form of marketing, so that the business gets a genuine return. Having Square Daisy as a sponsor allows us to be creative in the way we activate the sponsorship using professional video production and website development services, but also to help the club market themselves – they have been a fantastic sponsor to welcome to the club”.
For the guys at Esher it was great to have a Digital Agency in Surrey that was able to provide website design and development, video production and graphic design services as a sponsor to really help them with their marketing efforts, both in terms of new sponsors, event attendance and player recruitment. We initially supported them in creating a marketing video for the Lunch in the City event, the video of which is below.
The club has done really well all season which each of the four main teams, and the youth teams with boys and girls, so it has been a pleasure to sponsor the club throughout the season. The end of season ball took place a couple of weeks ago and as a little memento of the season and to remind everyone associated with the club that we are a creative agency we went along to the ball and filmed a comedy montage for everyone to have a chuckle at.
Geoff Ellis, Chairman at Esher Cricket Club said “We are very grateful to Jovan and his team at Square Daisy who, as club sponsors, have been kind enough to provide their fantastic video production services for the benefit of the club, creating a great edit following the City Lunch and also putting together a little memento from our recent masquerade ball as well as generously contributing a prize to the summer ball auction”
The video is below but beware, it is not for the faint hearted! The point is that video production doesn’t have to be a standard outcome – pointing a camera at some things and pressing record, we can create something slightly out of the box, funny, emotional, serious, educational or whatever it needs to be to engage your audience – that is the added value we bring to our customers as a full service video production company in Surrey.
“It has been great to sponsor Esher Cricket Club and as we are only a few months in, we hope that the relationship is a long and fruitful one both with the club and SNAP as our sponsorship partners” said Jovan Mari?, MD of Square Daisy. “While naturally our driving motivation is a commercial one, we are so pleased that we can match this with supporting grass roots sport, helping to provide better facilities for the cricketers of today and tomorrow. It makes us really happy to see the kids enjoying the sport so much with our logo in the background, knowing that we are having a positive effect on their lives”.
So if you want to play Cricket for a fabulous team, head down to Esher Cricket Club and get involved. If you want to watch great cricket then make sure you head down next season – the new website (built by ourselves of course!) will be ready by the end of the year, and if you want to sponsor the club, get in touch with the guys at SNAP Sponsorship – some videos below on how they help sponsors and clubs.