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Having invested in creating a video, here are 10 additional ways you can use your video to make it work even harder for you.

Ask yourself what it is you want to achieve from your my video. Then think of your video as merely the vehicle for gaining these outcomes. Here are 9 scenarios with very different outcomes.

Providing the right information about the video you wish to create will improve the responses you receive. This will also allow you to accurately compare one agency with another and choose the best one for the job. To help you, here's our 6 step guide for writing a great video brief.

Imagine the audience's faces when they were told 'Our lifts are invisible!' Watching this video they went from ‘Wow, that’s seriously clever’ to ‘Ah! Now I get it’. Video can bring a product alive. It shows how things work and interact with people and the environment.

Whilst everyone has access to the tools to create a video, the difference between DIY and Pro videos always comes down to quality. Quality of equipment; cameras, microphones and lighting, as well as quality (experience and skill) of the operators and editors. There is a time and place for both. The trick is to choose…

Once you decide to create a video, we suggest you think a little wider than perhaps your initial plan. Here are our tips to help you get the best bang for your buck from the production of your videos.

In mid-summer, when the sun is shining and the Pimms is flowing, the last thing you want to think about is Christmas! But, if you want to use video in your marketing campaigns, we’re sorry to say that although you might have BBQs on the mind, you need to be thinking Turkey!

Videos are incredibly versatile. A promotional video might be the most obvious, but we've come up with 8 different uses for video. When you determine the outcome you wish to achieve, then the production of your video can be shaped around that objective.

It doesn’t matter what kind of video you have, it will always represent a fairly sizeable investment in both time and, in all likelihood, money.  Therefore you want to make sure that you don’t spoil it with entirely avoidable instances.

Social commerce is a fairly new concept where eCommerce and social media companies work together to deliver an exceptional shopping experience. The goal of social commerce is to enable shoppers to use social media to make purchases.