Blog

A common mistake when writing a script for a video is to say what you want to say, rather than what your audience wants to hear.

In this blog interview with Ginetta George from Detail Design, we ask her to explain the process of developing a Brand Strategy. Having a clear set of brand guidelines doesn’t just help at the start of the video production process, it gives your business direction and the ability to grow.

Stop Frame is a clever technique that’s eye catching and adds quirkiness to your videos. Viewers are captured by the magic. It makes them smile and curious to find out more.

Whether you are pitching an innovative product or a new service, you can't expect investors to read huge reams of information to get a sense of what your proposition is all about. Producing an engaging video will substantially increase your chances of gaining the investors interest.

The budget required to make a video that visits the four corners of the world would be totally cost prohibitive. But, don't let that stop you from making such an impressive, eye-catching video.

How can engineering and advanced manufacturing companies communicate something that is complex in a way that is simple and east to understand? Answer: Video. Here are 5 examples.

Having invested in creating a video, here are 10 additional ways you can use your video to make it work even harder for you.

Ask yourself what it is you want to achieve from your my video. Then think of your video as merely the vehicle for gaining these outcomes. Here are 9 scenarios with very different outcomes.

Providing the right information about the video you wish to create will improve the responses you receive. This will also allow you to accurately compare one agency with another and choose the best one for the job. To help you, here's our 6 step guide for writing a great video brief.

Imagine the audience's faces when they were told 'Our lifts are invisible!' Watching this video they went from ‘Wow, that’s seriously clever’ to ‘Ah! Now I get it’. Video can bring a product alive. It shows how things work and interact with people and the environment.