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A collection of articles and resources that help you to better understand the world of video production and improve the outcome of your own project
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How long should my video be?
In 80% of cases, when we are approached by potential customers, they ask for a 30 second video because it "needs to be really snappy and keep people’s attention". Whilst both of these points are extremely valid, we try not to encourage the word ‘snappy’. In this blog we examine how important the magic 30 second number is as far as impact, watch-through-rate and engagement.
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10 Ways to get more from your Corporate Video
You’ve invested time and money in creating an engaging and curated message about your business, service or product. Make sure your investment in video production pays off by ensuring as many relevant people watch it as possible by marketing it in the right way.
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5 reasons why we use a DSLR for video production
This might seem alarming to you, but as a video production agency we don’t actually use a video camera. So what DO we use? And what can we do for you?
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How turning a strategic document into a video helped Nato
Our key skills are translating a business message into engaging videos that customers and clients will love. If our videos are good enough for the Supreme Allied Commander of Transformation - NATO imagine what we could do for your business.
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How are animated videos made?
Video is so prevalent across business marketing these days,we feel as though we understand it completely. However for those not in the industry, it always comes as a surprise to find out the level of complexity that making an animated video involves, and many of the crucial steps that need to be followed to deliver the best output possible. Our 'Process' section on the website runs through what we do for both animated and live action video but this blog identifies some of the key tenets of great animated video production.
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3 cameras, 2 camera operators, 1 Day – 27 videos!?
Square Daisy produced a suite of training videos for LimbPower - a national charity who support people of all ages and backgrounds with limb impairments. They encourage exercise and activity to promote physical and mental well-being. With Square Daisy's help they can reach a wide audience and raise the profile of the charity through distribution on YouTube.
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Advanced Post Production Techniques
While considering content of a filmed video is important, it's the extras that add the wow factor. By working with an agency that is able to deliver advanced post production techniques, even the most inconsequential shots can be brought to life. This post shows off some great examples from famous brands, and identifies how they can be applied to smaller businesses.
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What is ‘rotoscoping’? It’s very, very cool.
Rotoscoping is a visual effects technique that allows you to trace around, extract and separate visual elements from your footage. It forms the foundation for many visual effects.
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How much does a video cost?
As you would imagine, when we receive enquiries for our video production services the first question that we are usually asked is “how much does a video cost”. Inevitably we say “well that depends” and I assume we sound a bit flaky. Hopefully this blog will help explain how we price videos and why we can’t give a 100% accurate price without first understanding more about the project.
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How to make a great exhibition video – part two
This is the follow up blog post regarding the key points around making a great exhibition video, it isn't essential to read the first post, but it will help you to understand some of the points in this follow up blog, and besides, we'd like you to read it because its fab!
Read more →If you've never worked on a video production before, find out more about the production process
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