You’ve invested time and money in creating an engaging and curated message about your business, service or product. Make sure your investment in video production pays off by ensuring as many relevant people to watch it as possible by marketing it in the right way.
1) Upload your corporate video to your company Youtube account
If you haven’t got a Google account, create a company one! Consistent Google presence results in better rankings, plus access to Adwords and Google Analytics. Once your video is hosted somewhere online it becomes a lot easier to share it about.
2) Embed the video onto the landing page on your company website
On average, people spend 2.6x more time on pages with video than without. If you want people to keep reading that valuable content you put together, seriously consider making space for your video on your home page.
3) Incorporate your explainer video into your presentation or pitch
The phrase “Death by Powerpoint” exists for a reason, with presentations having a bad reputation for being dull, dated and dreary. If your video explains your proposition in a better way than you can with words and images, add it in. If you want to grab the attention of the audience at the beginning of your presentation, add it in.
If you want to reinforce the messages you’ve been discussing throughout your pitch and leave a memorable impression, use the video to wrap up.
4) Add a link to your web video onto your email signature
By adding “Watch our video here” to your email signature, you’ll be able to reach the clients that don’t have a social media presence, or haven’t already been directly targeted. It means you’ll be able to subtly reach out to existing clients who you email regularly, without coming across as pushy.
5) Introduction emails
The first contact with a client has to pique their interest to stand any chance of response, especially if you aren’t already connected. An initial email with a video receives an increase click-through rate by 96%. A video can quickly and effectively deliver your value proposition, ethos and USPs consistently, meaning your introduction is perfect every time.
Visual posts on a LinkedIn feed catch the eye more than a text based post, and with auto-play, videos hook people in pretty quickly. Use subtitles or onscreen text so that people in a public space don’t need headphones to be informed.
7) Upload your corporate video to Facebook
Sure, you could share your link to Youtube in a Facebook post, but Facebook is designed to give preferential treatment to native video, meaning it will appear in more people’s feed if you upload it directly. Plus, the use of auto-play and the removal of a link barrier means that native videos on Facebook have a reach 10x more than Youtube links.
8) Embedded in a proposal
If more than one company is pitching for the same business, the client should be suitably impressed that you’ve gone to the effort of producing a explainer video to help them understand your proposition. 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. When your explainer has done the talking, use your written content to fill the gaps and nail down the finer details.
9) Website Video Header
Whilst your video might not be perfect for a header video in its current form, it is entirely possible that a short looping edit could be created from your existing corporate video. A 20-30 second loop will show people arriving on your page that you are innovative and serious about marketing your brand.
If you’ve got a stand at an exhibition, you’ll be packed in with competitors and trying to reach as many potential customers as possible. By playing your corporate video on a screen you can grab people’s attention, keep them at the stand for longer and get an on-brand message to your audience, regardless of who you’re busy talking to. We’ve written a blog on exhibition video if you want to read more.
These tips are a good starting point for marketing your video. For all our video production clients we build on this by providing a comprehensive document on “how to get the best out of you new corporate video”, helping to maximise their ROI and see the value in video content. After all, if one-third of online activity is spent watching video, let’s make sure your video is one of them.