How turning a strategic document into a video helped Nato


  • Communicate the key message of a dense strategic document
  • Propose changes to the way the alliance operated
  • Deliver the context of the need to change
  • Engage attendees of a conference visually


  • 90 second animated video
  • Accessible for non-native English speakers
  • Not too simple that it looks like a glorified power point!


  • 6 days

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We chose to emphasise the key messages visually with text on screen instead of a voiceover, pacing the text slowly enough to be understood and digested, but not so slow that it bored Native English speakers. Our primary approach to animation was motion graphics and we replicated a terrain background to create a military feel that associated with NATO. We helped NATO to literally visualise their plans for a new structure, all from our office in Redhill.

Are you a manufacturer looking to showcase your product?

Professional products deserve professional videos, not cheap brochures! Our videos show off what your products does in a way that paper simply can’t. Allow potential buyers explore your intricate item and see it in action.

We work with professional services too! If you’re proud of what you do, share it with the world.

Video can be used to attract talent by showing off your unique company culture, and what you do for your local community. Potential employees want to see the benefits of working for your organisation and we want to help you attract the very best talent out there.

You don’t need a big budget to accomplish a professional product video.

Read our blog on post-production techniques to see how we affordably raise the standard of our productions.

Unlike other video production companies all our equipment and talent is in-house, so there’s no passing the blame if something goes wrong (it won’t). Our tried-and-tested process allows for feedback at all critical points to ensure we’re on track with your vision. We deliver your business message in the way you want it to a standard that is guaranteed to wow clients and customers alike.

Contact us today for a chat about what Square Daisy can do for you.


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