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A collection of articles and resources that help you to better understand the world of video production and improve the outcome of your own project
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Making a video content plan for 2018
The New Year has arrived and many of us are looking ahead to the next twelve months through the prism of personal resolutions - more Gym, less booze, be nicer to your parents, stop leaving the toilet seat up etc. But do you have a plan for your business for the next twelve months? And does it include video marketing? If not, here are some ideas to help you put one in place.
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The importance of storyboarding
Whether you have any experience of promotional video production for business or not, you will have probably heard about ‘storyboarding’. In this blog we explain what storyboarding is, why it is important and what happens when you don’t have one before embarking on your video production project.
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Using Facebook to push out your Videos
If you’ve ever commissioned a corporate video as part of your marketing strategy, it’s likely you’ve thought about how you are going to get your audience to see that video. We've put together 8 top tips to help you make some smart social media decisions with your corporate video.
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Video Marketing Timeline Infographic
Video marketing is massive, you know that right? Well how much DO you know about the power and each of video. Well wonder no more as this handy infographic explains all!
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Why you need a product video
Global industries means there are more products available to us than we ever could have imagined. Made in China, shipped over to the UK and sold through a website set up from the back bedroom of someone’s house. But with all this opportunity comes lots of competition, so how do you get ahead of that competition? With a product video obviously!
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What kind of video client are you?
Whichever walk of life you work in, you will always get different kinds of customers. Now at first glance it might seem like we are committing the cardinal sin by insulting our clients, but I can assure you that is far from the truth. To help you to identify which type of video production client you are, we thought we’d lay them out in a polite and non contentious way!
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What is a video production brief and what should it contain?
For many people, moving into the world of corporate video production is a new and daunting experience and unless handled well, it is a move that could potentially become a costly mistake. Whilst a video production company needs to guide you, and make suggestions based on their experience and expertise, the best way to find a good match is to help the agency with a great video production brief. Here we outline what that is.
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‘Tis the season for video marketing’
Christmas is a really great time to deliver themed marketing messages. Your customers are in a good mood, and associating your brand with that good mood can do no harm. If you want to deliver some nice Christmas cheer through video, you need to commission it now. If you're not sure what to do, this blog gives you a few great ideas to start with.
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How we get Video Feedback from our Clients
Over the years, we’ve used all kinds of online video solutions to share work-in-progress projects with our clients. Each has their pitfalls, so what’s our solution? Screenlight!
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Generate More Business With A Professional Product Video
We have completed a lot of work over the years for engineering companies, big and small. We're not actually engineers, but we have a massive appreciation for the engineering and manufacturing sectors. We believe it is a crying shame when their marketing lets them down. This is where we can really help.
Read more →If you've never worked on a video production before, find out more about the production process
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