Llusern Scientific | Investor Pitch Video & Outreach Content
Llusern Scientific needed to communicate the opportunity behind its Lodestar® UTI testing device to potential investors without relying on a lengthy presentation or overly technical explanation.
The challenge was to bring several parts of the story together: the clinical need, the patient experience, the commercial reality and the technology itself. Rather than relying solely on the founding team, we built the film around multiple credible voices. Clinicians provided the medical context, patients explained the need from their perspective, a private clinic Managing Director discussed the commercial environment, and Llusern’s founders explained the technology and its development.
We combined these interviews with carefully planned B-roll showing Lodestar® in action, creating a six-minute investor film that could communicate the wider opportunity in a concise, accessible format.
From the same production, we also created a 60-second teaser specifically for cold investor outreach. Its job was different: generate enough interest to earn the next click or conversation, with the longer film available for investors who wanted to understand the opportunity in more detail.
One production therefore created a simple investor communications journey, rather than a single standalone video.
