The Prostate Project – PSA Test Explainer

Made for a collaboration between Surrey County Council and K2 Consultancy and charity, The Prostate Project to promote a new way of testing for Prostate Cancer that’s quick and unintrusive, in a way that will engage and lighten the topic using digital animation.

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"Jovan and his team understood and interpreted the brief really well, proposing fresh and innovative ideas which fully met our needs. We are really pleased with the animation, which communicates a sensitive message in a fun and compelling way. Jovan was professional, proactive, responsive, friendly and kept to time and budget. Thoroughly recommend." Katherine Hammersley - Charity Secretary, The Prostate Project
The Prostate Project is a charity promoting the new PSA blood test for prostate cancer that can help detect signs of cancer early. Supported by K2 Consultancy, construction company, and Reigate and Banstead Council, the video was to be aimed at men working in construction but in any role from on-site to in the office.
We created an animated video, using a diverse range of characters to appeal to the wide range of men who needed to hear this important message. The use of animation is perfect for talking
about awkward or embarrassing subjects and approaches a difficult subject through light comedy.

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