Context
Business Surrey provides support, guidance and practical resources for businesses across Surrey, with a strong focus on helping small and micro businesses develop sustainably.
Problem
Business Surrey wanted to improve engagement with their HR and sales toolkits by making the information more accessible and easier to consume.
The challenge was that many small business owners lack the time to work through large volumes of written guidance, despite needing practical support in areas like recruitment, people management and sales development.
Approach
We produced a structured video series designed to work alongside the downloadable toolkit resources hosted within the gated learning area of the Business Surrey website.
The project included:
- 4 HR toolkit videos
- 5 sales toolkit videos
- Presenter-led delivery from the Business Surrey team
- Additional insight from specialist subject experts
Each video was approximately five minutes long and focused on delivering practical, actionable guidance in a concise and approachable format.
The structure combined trusted hosting from the Business Surrey team with deeper expertise from invited contributors, helping the content feel both accessible and credible.
Commercial Value / Outcome
The result was a scalable content resource designed to improve engagement with Business Surrey’s support materials while making specialist knowledge easier for small business owners to access and apply.
Rather than relying solely on written downloads, the platform now includes evergreen video assets that support ongoing learning, user retention and perceived value within the toolkit system.
