The Innovation Network is a forum for potential partners to work with Omron. The existing marketing collateral for the project was limited, so we built on a graphic device that had already been developed. As it is circular in nature, we decided to focus on a circle / dot for this animation to carry the viewer through the concept and the various partner categories, always able to return to the main graphic device easily, and providing seamless, flowing transitions in a smooth and tactile animation style that keeps the audience wanting to watch to the end.
Omron Innovation Network
This video for Omron explains their new Innovation Network, aimed at potential partners. The concept is new and has a level of complexity to it, so rather than add this complexity to the visuals, we felt that a "less is more" approach would be better, keeping everything very simple on screen.
"It was really fun to work on a paired back approach with this animation, bringing an edge of class and focus to very simple visuals pushes the motion design to be really considered." Amy Lulham-Young, Animator at Square Daisy
Some of our other projects
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SLS 2023 Legal Awards
For the 3rd year running the Surrey Law Society approached us to film their prestigious awards ceremony and create a promo video to share the event with the wider community and promote the event for the following year.
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Crescat Coaching
Crescat Coaching needed video content to update their marketing collateral and approached Square Daisy to create two videos for them. We filmed, edited and animated an overview video and an explainer of a specific product.
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3ti EV Charging Hub
3ti are bringing EV technology to a car park near you with their innovative pop-up charging hub. They needed video content to complete their hubs, walking the users through each step and maximising on advertising opportunities.
If you've never worked on a video production before, find out more about the production process
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