International

If you are wondering what types of video a manufacturer should make, there are 12 worth considering: Factory tours, product demonstrations, process films, technical explainers, quality and compliance videos, certification films, recruitment videos, trade-show content, case studies, brand films, safety and training videos, and automation and robotics films. The right choice depends on the job…

For years, businesses have treated video as something you commission when you have a specific need. You're launching a new product, refreshing your website or exhibiting at an event, so you book a filming day, produce a polished video and tick it off the list. Six months later, you're back where you started, wondering what…

You’ve mastered the YouTube basics — now it’s time to go further. This guide shares simple but often-overlooked tweaks that can give your channel an edge: smarter upload timing, proper use of timestamps, consistent scheduling, and clever ways to repurpose your content. Small changes that help you reach more viewers, hold attention longer, and make…

Post-production is where the magic of video really happens. From motion tracking and rotoscoping to colour grading and motion graphics, these advanced techniques can turn raw footage into something polished, engaging and memorable. The challenge for most businesses is that terms like “tracking” or “compositing” sound intimidating, when in reality they’re simply tools to make…

Not all videos are created equal—especially when it comes to aspect ratio. In this blog, we break down the most common video formats (like 16:9, 4:5, 9:16 and more), where they work best, and why choosing the right one makes all the difference to your audience. With visual examples and practical advice, it’s a must-read…

Whether you're a seasoned pro or stepping in front of the camera for the first time, your appearance plays a crucial role in how your message is received. From clothing choices to makeup and practical filming considerations, this guide will ensure you look and feel confident on screen.

From time to time, clients ask if they can have the raw footage from a shoot. It’s an understandable question, but in most cases, the answer is no—unless we’ve agreed otherwise beforehand. Here’s why.

The team at World of Santa are looking to create a commercial to push out via online paid advertising to promote their product across the December period, but what actually goes into creating a TV Commercial in the UK? Well here is a run down of the process!

Discover how to enhance your video content's accessibility with our latest blog. Learn about essential features like captions, sign language integration, and audio descriptions that not only promote inclusivity but also expand your market reach. Find out why prioritising accessibility isn't just a moral imperative—it's a smart business strategy.

Have you ever wondered about some of those numbers you see when you're setting up your camera? They're not just random digits, they're aspect ratios, and they're super important for how your video looks, so let's explore them in this week's blog.