Posts by Jovan

All posts
Animation, Business, Corporate Video, Events, SEO
Side view of Canon C300 camera with autocue as part of a corporate video filming session

How can I get a higher ROI from my video?

Discover how to maximise your corporate video investment for greater ROI in our latest blog. Learn practical tips and strategies to extend the reach and effectiveness of your video content beyond just your website. Understand why smart distribution and creative usage can make your corporate videos a powerful tool for business growth.
Jovan | April 16, 2024
Animation, Business, Corporate Video, Events, International, Live Streaming, SEO, Video
Screenshot showing a presenter in the four main different aspect ratios that are available for production.

What are aspect ratios and why are they important?

Have you ever wondered about some of those numbers you see when you're setting up your camera? They're not just random digits, they're aspect ratios, and they're super important for how your video looks, so let's explore them in this week's blog.
Jovan | March 18, 2024
Animation, Business, Corporate Video, Video
Three people sitting around discussing a budget

Why you should always provide an agency with a budget

Being sceptical about providing a budget for suppliers is completely understandable, you want to know what the very best price they can offer for the work that you need. But in this blog we will provide a counter argument that suggests you lose out when you do this. Read on!
Jovan | February 19, 2024
Business, Corporate Video
woman interview setup

How to Look Great on Camera During an Interview

Lots of people have never been filmed on camera before, but with the increase in video production clear to see, you might not be able to escape folks like us for long. This blog provides some simple insights and tips to make sure that you look amazing by avoiding some hair, clothing and make-up oversights!
Jovan | January 15, 2024
Business, Corporate Video, SEO
Cartoon illustration of two people putting together a strategy with a megaphone above them

The Power of a Video Content Calendar in Your Marketing Strategy

When you are looking at video content to turbo charge your marketing and audience engagement, think more broadly than just 'the odd video'. Think about how video can form a much bigger part of your marketing, and that means more content and better planning. This blog will help you to think about your content calendar…
Jovan | December 19, 2023
Animation, Business, Corporate Video, Events
Screenshot of a talent video with Jovan Maric and some on screen text saying talent attraction is a marketing issue

Talent attraction is a marketing issue, not a HR issue!

Whether we call it recruitment or talent acquisition, the issue for many businesses remains the same - they struggle to get great quality, experienced and qualified candidates for their roles. Is that because there are just not enough great people around, or is it because companies aren’t doing enough to make the available roles and…
Jovan | May 04, 2023
Animation, Business, Corporate Video
A digitally created brain with colour exploding from it to signify creativity

Ultimate Guide on Creating Effective Product Marketing Animation Video

We purchase a great many products online and those that have video content linked to them are viewed far more and have a greater conversion rate when it comes to sales. Not all products can or should be filmed though, and instead a consideration to be made is whether an animated product marketing video will…
Jovan | March 23, 2023
Animation, Business, Corporate Video, SEO
Shot of the camera viewfinder with a product demonstration taking place

5 Essential Benefits of Video Marketing to Your Business

For many businesses that haven’t implemented video into their marketing mix, it may be because they just don’t know how it can help them. This blog sets out five key benefits that make video content marketing a fundamental requirement in your plans.
Jovan | March 23, 2023
Animation, Business, Corporate Video
Green screen behind the scenes shot showing the cameras and presenter

How To Plan An Effective Video Marketing Strategy

Any video project will be far more effective if planned beforehand, but this isn't confined to just the video itself. You need to think much more widely about everything from your target audience to where it will be deployed to how it will be measured. This blog helps you to plan an effective video marketing…
Jovan | February 14, 2023
Animation

The Animation Process – Our Step By Step Process

For many of our customers they have never undertaken an animation project before so have no idea what is involved. In this blog we explain all the steps required from imagining a video to actually delivering it, because animation has lots of pitfalls that can catch you out if you and the agency helping you…
Jovan | September 05, 2022

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