The approach for this animation was to create a simple yet compelling video that was easy to follow and accessible for all audiences. We chose to avoid literal representation of people by using arbitrary shapes and colours to move the narrative forwards, and the script-writing process was informed by thorough research. We kept the language and the tone of the voiceover easy to understand and non-judgemental, as to have the most impact this video needs to reach audiences who might not realise they can make positive changes.
What is Unconscious Bias?
Square Daisy and Reigate & Banstead Borough Council worked together on this project to produce a video that could raise awareness of the impact of unconscious bias in the workplace, as a learning tool for SMEs in the borough.
"Again, you deliver something that out-performs expectations. Really appreciate your commitment to this." Simon Bland, Reigate & Banstead Borough Council
Some of our other Animation projects
3ti EV Charging Hub
3ti are bringing EV technology to a car park near you with their innovative pop-up charging hub. They needed video content to complete their hubs, walking the users through each step and maximising on advertising opportunities.
Carpets4Landlords
Carpets4Landlords required videos to help their customers fill out their online quoting form - we created a suite of demo videos to walk them through step-by-step.
Doree Bonner Explainer
We created two explainer videos to take the viewer through step-by-step the process of packing and storing their belongings with Doree Bonner International
What happens next?
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Production begins
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Fantastic communication from the start, Square Daisy really went out of their way to understand exactly what we were looking for. They were fantastic on site and did a really thorough job of filming. The editing and first drafts were with us super fast and the post production was fantastic. Thanks a lot guys.
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