This project was created for a pharmaceutical client that provided treatments for opioid addiction. The video was designed to highlight the type of persona and circumstances that the medication helped. Naturally it was difficult and inappropriate to actually use real people, so with a combination of stock footage, a carefully selected voiceover combined with clever and sensitive storyboarding.
Patient Persona – Maria
A sensitive, carefully crafted animation using stock footage and voiceover to show how opioid addiction treatment can support real lives.
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