The Innovation Network is a forum for potential partners to work with Omron. The existing marketing collateral for the project was limited, so we built on a graphic device that had already been developed. As it is circular in nature, we decided to focus on a circle / dot for this animation to carry the viewer through the concept and the various partner categories, always able to return to the main graphic device easily, and providing seamless, flowing transitions in a smooth and tactile animation style that keeps the audience wanting to watch to the end.
Omron Innovation Network
This video for Omron explains their new Innovation Network, aimed at potential partners. The concept is new and has a level of complexity to it, so rather than add this complexity to the visuals, we felt that a "less is more" approach would be better, keeping everything very simple on screen.
"It was really fun to work on a paired back approach with this animation, bringing an edge of class and focus to very simple visuals pushes the motion design to be really considered." Amy Lulham-Young, Animator at Square Daisy
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