Recruitment in the legal sector is increasingly competitive, and attracting the right people requires more than a single careers video. Morr & Co wanted to showcase not only the opportunities available within the firm, but also the culture, career progression and support that make it a place where people can build long-term careers.
Rather than producing one recruitment film, we created a structured suite of four complementary videos. The centrepiece is a culture film, supported by dedicated videos covering partner recruitment, career progression and the trainee programme. Featuring updated interviews with people from across the business, each film has a distinct audience and purpose while working together as a cohesive recruitment campaign.
The content provides prospective candidates with a genuine understanding of what it’s like to work at Morr & Co, helping applicants assess whether the firm is the right fit before they apply. By creating multiple targeted assets from a single production, Morr & Co now has recruitment content that can be used across its careers website, social media channels, recruitment campaigns and ongoing hiring activity, delivering far greater long-term value than a single standalone video.
