Category: Corporate Video

How long should my video be?

In 80% of cases, when we are approached by potential customers, they ask for a 30 second video because it "needs to be really snappy and keep people’s attention". Whilst both of these points are extremely valid, we try not to encourage the word ‘snappy’. In this blog we examine how important the magic 30 second number is as far as impact, watch-through-rate and engagement.

Jovan |
9th August 2017
Animation Business Corporate Video
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What kind of video client are you?

Whichever walk of life you work in, you will always get different kinds of customers. Now at first glance it might seem like we are committing the cardinal sin by insulting our clients, but I can assure you that is far from the truth. To help you to identify which type of video production client you are, we thought we’d lay them out in a polite and non contentious way!

Jovan |
8th November 2017
Animation Business Corporate Video
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The importance of storyboarding

Whether you have any experience of promotional video production for business or not, you will have probably heard about ‘storyboarding’. In this blog we explain what storyboarding is, why it is important and what happens when you don’t have one before embarking on your video production project.

Jovan |
27th November 2017
Animation Business Corporate Video
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Five cool ways to spruce up your video

If you're considering commissioning a corporate video for your website, think about how will you make it stand out from other videos? Especially the ones that your competition have produced. Here are five cool ways to ensure it not only looks amazing, but will also attract those viewers and engage them with what you do.

Jovan |
9th February 2018
Animation Business Corporate Video
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Versatility of video

Videos are incredibly versatile. A promotional video might be the most obvious, but we've come up with 8 different uses for video. When you determine the outcome you wish to achieve, then the production of your video can be shaped around that objective.

Nicola Macdonald |
10th May 2018
Animation Business Live Streaming Video
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