Aerial Demo Reel 2013

Jovan | December 23, 2013

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What is the right aspect ratio for your project? (or maybe what the hell is an aspect ratio?!)

Not all videos are created equal—especially when it comes to aspect ratio. In this blog, we break down the most common video formats (like 16:9, 4:5, 9:16 and more), where they work best, and why choosing the right one makes all the difference to your audience. With visual examples and practical advice, it’s a must-read for content creators.

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Julie Camachon | June 3, 2025
A grid showing the various aspect ratios for video