How can training videos benefit your business?

Getting the right staff is really hard. Keeping them is equally difficult. So training them to be better at what they do is a great way to increase staff retention. Training Videos are a great way to deliver bespoke training to your team in a cost effective and flexible way.

Training videos, either for internal or external use.

To keep your standards high, your skills at the industry cutting-edge and your customers serviced as well as they should be, you need to invest in training videos.

The two things that always get cut in hard times are training and marketing budgets. However, these are arguably two of the most important aspects of business. Why? Because properly trained staff increases productivity, raises customer satisfaction and saves you money in the long-run.

At Square Daisy we can create a suite of training videos that can be used for your staff in a host of ways.

Benefits include:

  • Consistency of message for every member of staff
  • Training videos removes logistical issues and costs. Use a video to cut down on the travel, accommodation and peripheral costs of training. Staff can complete training at home or at the desk.
  • It is entirely scalable. One video can reach 10, 20, 200, 2000 people at the very same time, meaning the cost per session is reduced on an ongoing basis
  • The trainer can be a recognisable face in the company. Employees will have respect for them and the knowledge that they hold.
  • Showcase environments and scenarios which may ordinarily be impossible to do in a session due to travel requirement, or access during business hours
  • Simplify health and safety training and other induction elements, perfect for new starters
  • Depending on the number of staff and the cost of the training you normally deliver, our cost per head for training videos becomes a fraction of what is normally paid out.

Since the start of the pandemic, we have all become used to at least some training being delivered in a remote way via video conferencing.  This has worked better than most expected it to be and most would assume it to continue.  But if we used video to deliver the training, it would save time, money and enable that consistent quality training could be completed at any time of the day.  Jovan Maric – Creative Director, Square Daisy

Examples of Training Video Production

IVF Matters – Home Fertility Test Demo Video

IVF Matters are the UK's first online fertility clinic, providing home testing kits to kickstart their client's fertility journey wherever they live in the UK. They wanted to create a demo video of what the finger prick test involves so they could reassure clients how easy the process is and to help them carry out the test.
Woman standing at kitchen counter with an home fertility testing kit laid out in front of her

Squires Garden Centres – Autumn Gardening Series Tutorial Videos

Squires Garden Centres have 16 stores across the South East of England, and wanted to inject their social media with lots of engaging video content, kicking off with a series of helpful gardening videos for the autumn. We filmed and edited a suite of seasonal videos for them to push out on their YouTube and social channels.
A photo of a man in work uniform standing in a garden and smiling at the camera

What is Unconscious Bias?

Square Daisy and Reigate & Banstead Borough Council worked together on this project to produce a video that could raise awareness of the impact of unconscious bias in the workplace, as a learning tool for SMEs in the borough.
an illustration of a green ball on blue ground, with a thought bubble showing a red triangle, yellow square and light blue star

Hygiena – Product Demo Video

Hygiena came to us with a need to produce a demo video for one of their allergen testing kits, AlerTox Sticks as part of their wider marketing mix and as a helpful tool for customers using the kit.
The AlerTox Sticks logo sits on a semi-opaque white overlay behind which is a photo of the contents of the allergen testing kit

IPEC – Partial Discharge Animated Training Series

IPEC approached us to make a series of training videos using bespoke animation to explore and explain their complicated and specific partial discharge detection systems.
animated training video

Raven Housing Trust – Healthy Homes

Many housing trust tenants struggle with condensation, which often leads to mould and in turn creates a wealth of issues. Many of these issues can be prevented by educating customers on the causes of condensation. As such, Raven were looking for an informative and instructional video to pass to customers so they can watch engaging visuals rather than read a leaflet.
A saucepan on a gas hob boiling water with animated water particles raising up from the pot

Biofloratech – Labinic Drops Animated Demo Video

Biofloratech approached us to create a video that demonstrates how to prescribe and administer their product - Labinic Drops - a probiotic solution for premature babies and infants.
An illustration of a hand holding a medicine bottle is in the left of the frame. Text reads "shake the bottle for 30 seconds to disperse the bacteria and allow to settle. A small timer icon sits between the hand and the text.

LimbPower Exercise Videos

National charity LimbPower wanted to turn their paper-based training tools into training videos for as many amputees to benefit from as possible. We created 27 great training videos, demonstrating each exercise with advice and tips throughout.
LimbPower Dip

RCS – Improving Surgical Training Pilot

The Royal College of Surgeons came to us with a need to promote the launch of a brand new pilot scheme for Surgical Trainees. We produced an engaging animated video for them to put on their website and push out on social media to garner interest in the new scheme and encourage trainees to sign up.
Royal College of Surgeons IST

Display Screen Equipment

Making training visual is a good way to engage trainees and demonstrate the important elements in a clear way. This video explains the injuries that can come of poor workplace design and advises the best way to avoid them.
DSE laptop
Olivia Pattullo Experience Guildford Surrey
Olivia Pattullo – Project Manager, Experience Guildford, Surrey
From the first meeting on, Jovan and Amy were total superstars and made us feel like the task was completely achievable and had really clear ideas about how they were going to present it all. Aside from making the whole process as easy as possible for us, we couldn't have been happier with the end result and were really impressed that such a brilliant product was delivered in very tight timescales.
Russ McKenzie
Russ Mckenzie – Managing Director, nTrust
We have always found Square Daisy to be extremely professional and a joy to work with. While they are highly process driven to ensure clients get what they need first time, this doesn't compromise the creative way that they approach every project to ensure an engaging and innovative video production. Can't recommend them highly enough.
Dave Povey Catchy
Dave Povey – Founder and MD, Catchy
Recently had a video produced by square daisy for my new product. The service that I received from start to finish was 100%, couldnt fault them at all! Everything was done to how I imagined it and more, and the finished product was excellent. Would recommend them to anyone.
Chris Veale - Shippo
Chris Veale – Director, Shippo
I can't talk highly enough of Square Daisy. Over the last couple of years they've made our business 4 fantastic videos. The first, an animated video to explain the service, has been viewed tens of thousands of times and has been a window to our service offering for potential customers. The others were 'talking heads' to allow us to explain more complicated aspects of the industry. The design, editing, videography and project management is exceptional and I will be using them again.
Giles Thomas Manor Collection
Giles Thomas – Operations Director, The Manor Collection Hotels
We have contracted Square Daisy on several occasions to help market the Manor Collection Hotels. They have always been very professional and offered a fantastic service from proposal to completion. Jovan and Amy have been a delight to work with and we wouldn't hesitate recommending them to anyone.
James Groves Raven Housing Trust
James Groves – Marketing Services Manager, Raven Housing Trust
We approached Square Daisy with a brief to produce a video that would help us get our messages across to our customers in a simple, yet engaging way. They absolutely nailed it. The animation video they produced for us is professional, quality, and it gets our messages across really well. It's been a pleasure working with Jovan and Amy, and we look forward to working with them on future projects.
Nicolle Kane Memset Hosting
Nicolle Kane – Marketing Manager, Memset
Square Daisy recently produced two videos, the team made the whole project painless and simple, from scriptwriting to storyboards. While the videos are part of the relaunch of the company next year, they have already proven a hit internally. And we're already planning more for next year! Could not recommend working with Square Daisy enough!

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