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In mid-summer, when the sun is shining and the Pimms is flowing, the last thing you want to think about is Christmas! But, if you want to use video in your marketing campaigns, we’re sorry to say that although you might have BBQs on the mind, you need to be thinking Turkey!

Once you decide to create a video, we suggest you think a little wider than perhaps your initial plan. Here are our tips to help you get the best bang for your buck from the production of your videos.

Whilst everyone has access to the tools to create a video, the difference between DIY and Pro videos always comes down to quality. Quality of equipment; cameras, microphones and lighting, as well as quality (experience and skill) of the operators and editors. There is a time and place for both. The trick is to choose the right time.

Imagine the audience's faces when they were told 'Our lifts are invisible!' Watching this video they went from ‘Wow, that’s seriously clever’ to ‘Ah! Now I get it’. Video can bring a product alive. It shows how things work and interact with people and the environment.

Providing the right information about the video you wish to create will improve the responses you receive. This will also allow you to accurately compare one agency with another and choose the best one for the job. To help you, here's our 6 step guide for writing a great video brief.

Ask yourself what it is you want to achieve from your my video. Then think of your video as merely the vehicle for gaining these outcomes. Here are 9 scenarios with very different outcomes.

Having invested in creating a video, here are 10 additional ways you can use your video to make it work even harder for you.

How can engineering and advanced manufacturing companies communicate something that is complex in a way that is simple and east to understand? Answer: Video. Here are 5 examples.

The budget required to make a video that visits the four corners of the world would be totally cost prohibitive. But, don't let that stop you from making such an impressive, eye-catching video.

Whether you are pitching an innovative product or a new service, you can't expect investors to read huge reams of information to get a sense of what your proposition is all about. Producing an engaging video will substantially increase your chances of gaining the investors interest.