Events

What’s the perfect length for a video? Short enough to hold attention, but long enough to tell your story. In this blog, we explore how video length affects viewer engagement, how timing should align with the sales funnel, and why hero content (like brand films and animated explainers) works best at 90–119 seconds. We share…

Whether you're a seasoned pro or stepping in front of the camera for the first time, your appearance plays a crucial role in how your message is received. From clothing choices to makeup and practical filming considerations, this guide will ensure you look and feel confident on screen.

From time to time, clients ask if they can have the raw footage from a shoot. It’s an understandable question, but in most cases, the answer is no—unless we’ve agreed otherwise beforehand. Here’s why.

The team at World of Santa are looking to create a commercial to push out via online paid advertising to promote their product across the December period, but what actually goes into creating a TV Commercial in the UK? Well here is a run down of the process!

Colour grading is a key element in professional video production that enhances the visual appeal of your content. It involves adjusting and enhancing colours to create a consistent, engaging, and emotionally powerful visual tone. This blog explores what colour grading is, how it's different from colour correction, and why it's essential for making your videos…

Discover how to enhance your video content's accessibility with our latest blog. Learn about essential features like captions, sign language integration, and audio descriptions that not only promote inclusivity but also expand your market reach. Find out why prioritising accessibility isn't just a moral imperative—it's a smart business strategy.

Discover how to maximise your corporate video investment for greater ROI in our latest blog. Learn practical tips and strategies to extend the reach and effectiveness of your video content beyond just your website. Understand why smart distribution and creative usage can make your corporate videos a powerful tool for business growth.

Have you ever wondered about some of those numbers you see when you're setting up your camera? They're not just random digits, they're aspect ratios, and they're super important for how your video looks, so let's explore them in this week's blog.

If you have ever been involved in a video production project you will know that there are lots of words, acronyms and phrases that the production company will use, but what on earth do they all mean? Well don't fear, this blog is here to shed light on these terms so you know your composition…

In this blog we look at 5 things to consider when filming in the great outdoors - weather, light, noise, people and power!