Business

You have invested in video content for your business - great! What next? Not only do you gave a whole host of social networks to consider when showing off your new video, you also need to think about when to post in order to maximise ROI and reach more customers.

Video is a really key part of marketing your product or service and done properly, can really be the difference between a sale or conversion. Explainer videos are great at quickly highlighting key aspects of your product or service and can be used in a number of ways.

We've written several blogs about leveraging key dates in the calendar to help with your marketing messages, and Easter is no exception. As a little treat, we thought we'd bring out an old favourite to enjoy at this time of year!

When you hear the term ‘animated video’ you probably have a vision of a cartoon character telling an entertaining story, but that’s just one style of animated video.

Investing in training videos is a cost-effective way of delivering training, with the added bonus that they bring flexibility and repeatability, so that more staff can benefit from them.

To make sure the video production stage goes as smoothly as possible, the day of the shoot needs to be carefully planned. This will ensure that every minute on site is used efficiently, saving money, time and providing the best footage for the edits. You will find out 10-point video shoot check list helpful.

Why keep all the great things you do for charities and the community a secret? Create a CSR video to show how you care. It's a great way to promote your values and benefits of the business as well as attracting new talent to the organisation.

A common mistake when writing a script for a video is to say what you want to say, rather than what your audience wants to hear.

Stop Frame is a clever technique that’s eye catching and adds quirkiness to your videos. Viewers are captured by the magic. It makes them smile and curious to find out more.

Whether you are pitching an innovative product or a new service, you can't expect investors to read huge reams of information to get a sense of what your proposition is all about. Producing an engaging video will substantially increase your chances of gaining the investors interest.