Posts by Jovan

With a brand new member of the Square Daisy team in place who is a puppeteer by trade, turned motion designer, Alicia Britt has written this blog around stop motion and how it can be applied to corporate video production in a sensible and cost effective way.

If your blog is a key part of your customer acquisition strategy, then adding video to the mix could be instrumental in ensuring your content features above that of your competitors. In this blog we see why it is so important and some tips to deliver the best content.

For those of you reading that have started your own company, when you incorporate that business, you have no idea whether you'll make it to the end of the year or if this is the last job you'll ever have. You have faith in what you do but you never truly know. So to get…

Video projects have been put on hold because of the obvious challenges that are associated with capturing footage and the dangers this poses.  But your business still needs to market to potential customers and video content doesn’t have to be ‘filmed’.

When you think of Christmas marketing, you usually think about retailers trying to cash in on the gift market, you don't necessarily see B2B opportunities, but that isn't the case. Christmas can offer businesses of any kind a really great opportunity to connect with current and potential customers, and position yourself for a great 'next…

You've seen them on the TV and you may have seen them used in real life, and the autocue is indeed a great tool for helping you to remember your lines without the look of someone trying to remember their lines - but do they give you better results?

There are lots of different types of production - corporate videos, music videos, live events, animation, training - many different types for many different reasons. One style that we are all familiar with is a documentary, and it may not be out of reach for many companies without the budget typically needed for such a…

Video is a really key part of marketing your product or service and done properly, can really be the difference between a sale or conversion. Explainer videos are great at quickly highlighting key aspects of your product or service and can be used in a number of ways.

In this blog interview with Ginetta George from Detail Design, we ask her to explain the process of developing a Brand Strategy. Having a clear set of brand guidelines doesn’t just help at the start of the video production process, it gives your business direction and the ability to grow.

It doesn’t matter what kind of video you have, it will always represent a fairly sizeable investment in both time and, in all likelihood, money.  Therefore you want to make sure that you don’t spoil it with entirely avoidable instances.