Memset is a technology business that specialises in cloud hosting on a large scale, things such as data, information, software and websites. Their main competitors are huge global powerhouses, but they also compete with other medium sized businesses, so they pride themselves in the in ways they stand out from the competition: Price competitive, Excellent customer service, Innovative, Environmentally friendly, Flexible and responsive.
In order to help with this marketing effort, and to launch the company rebrand with a punch they commissioned two animated videos. The videos will be viewed by technical personnel as well as decision makers who are not necessarily versed in technical jargon. While the tone needed to feel accessible and friendly, it also needed to be professional with a degree of seriousness.