Promotional Video Production Services

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Clean, simple, messaging.

Promotional videos 'promote' things. They are a great way to show off specific products, services and events in a very clean and concise way. As the message is not diluted with company information like with a corporate video production, promo videos are a very effective way of delivering targeted information to specific customer groups.

Promotional videos: internal and external, live action and animated.

Lots of people talk about wanting a corporate video when they speak to video production agencies, when what they may actually need is a promo video. The difference between corporate videos and promotional videos is very subtle.

We talk about corporate videos being internal and external. For example a regular internal video from the CEO to all the offices worldwide, or an update from an AGM. Mostly corporate videos are outward looking and introduce people to the business, talking about the background, culture, ethos and value proposition. They provide potential customers an opportunity to understand who they are going to be doing business with.

A promo video is far more focused on specific products, services, events or activities. In the case of a hotel, there might be a corporate video talking about the business at a high level, but then a series of promo videos on weddings, conferences, the spa, restaurant and bedrooms. A large legal firm may have a corporate video on the corporate social responsibility side of the business, but then have a promo video on a specific community event that they are supporting. The story that we want to tell in a promo video is usually much more narrow than a corporate video, and relies more heavily on visuals.

Examples of Promotional Videos

Reigate & Banstead Borough Council – Love Local

The Welcome Back Fund was provided to councils across England a share from the European Regional Development Fund to support the safe return of shoppers to high streets and help build back better from the pandemic. Reigate and Banstead Borough Council wanted to use some of this fund to embark on a video showcase of their town centres, celebrating local businesses.
A woman is walking away from the camera through the door of a florist with a large outside display. A small on-screen graphic reads "gift local"

Give the Gift of Guildford

As part of a collaboration of local stakeholders, Experience Guildford, Guildford Borough Council and GeeYou came together to create a Christmas video to encourage seasonal shoppers back to their local high street. The concept was to create an emotive, festive story, that showcases the local business community, with a cinematic "John Lewis advert" feel.
A post man walks up Guildford Highstreet at night lit up by Christmas lights

Warfield Park

Warfield Park wanted to embark on a programme of video creation to encourage a new cohort of residents to their retirement park following a major expansion project.
Still from the video with an actor preparing dinner in a nice kitchen

GLF Schools’ Foundation – Fundraising Campaign

GLF Schools have launched a Foundation to fund additional enrichment to children within the trust, aiming to reduce the impact of socio-economic barriers on the life experiences of their students. We produced a video for them that forms part of their fundraising campaign to encourage donations and raise awareness.
Female teenage school student sat on art classroom desk looking to camera with other students working in the background

Omron – Flexible Manufacturing Roadshow

Omron invited us to come to their showcase for flexible manufacturing to film their full demo set-up and conference. We love filming robots, so we packed up the kit and headed to Bolton!
High angle wide shot of warehouse floor set up with various collaborative manufacturing robots set to a course with industry professionals networking at the centre of the display

What’s on in Guildford? Christmas 2021

As a collaboration between the Business Improvement District and Guildford Borough Council, Experience Guildford approached us to create a video to promoting all the festive activities and events around the city centre for locals and shoppers visiting the centre.
Text reading What's on in Guildford? Christmas 2021 is overlaid onto a low angle shot of Guildford high street with a starry navy vignette

Life at Reply – Talent Acquisition Video

Reply are an international digital transformation company specialising in consulting, system integration and the design and implementation of web-based solutions.

Plastfree – Animated Video

A period care advert done right. Plastfree wanted to shout from the rooftops about how their biodegradable pad is going to revolutionise the menstrual market and save the environment one period at a time, so we made them a video that does just that.

Business Runnymede

The borough of Runnymede is located close to Heathrow, the M25, the M3 and London making it the perfect hub for international business - but more than that it offers and lush and green setting for employees to live and play. Business Runnymede wanted a promotional video to sit on their website so that they could attract new businesses to the area and keep the big brands in residence.

Omron – Robotics Lab

Omron launched their brand new Robotics Innovation Lab in October 2018, and we created a suite of videos for them around this to celebrate the launch and wider investments in the facility.
Omron Robot

The Manor Collection – Christmas Adverts

Our approach to The Manor Collection's 2019 Christmas Campaign was a compelling and emotive series of three mini edits, optimised for their social media platforms where they have already had a great response to previous video marketing campaigns.

Jamie Calder – Financial Advisor

Jamie prides his service and advice on his personable approach and wanted to attract new clients by adding a personable and sentimental touch to financial management. The video was crafted to emphasise Jamie’s approachability and credibility, whilst covering his services and areas of expertise.
Jamie Calder Talking Head
Giles Thomas Manor Collection
Giles Thomas – Operations Director, The Manor Collection Hotels
We have contracted Square Daisy on several occasions to help market the Manor Collection Hotels. They have always been very professional and offered a fantastic service from proposal to completion. Jovan and Amy have been a delight to work with and we wouldn't hesitate recommending them to anyone.
James Groves Raven Housing Trust
James Groves – Marketing Services Manager, Raven Housing Trust
We approached Square Daisy with a brief to produce a video that would help us get our messages across to our customers in a simple, yet engaging way. They absolutely nailed it. The animation video they produced for us is professional, quality, and it gets our messages across really well. It's been a pleasure working with Jovan and Amy, and we look forward to working with them on future projects.
Olivia Pattullo Experience Guildford Surrey
Olivia Pattullo – Project Manager, Experience Guildford, Surrey
From the first meeting on, Jovan and Amy were total superstars and made us feel like the task was completely achievable and had really clear ideas about how they were going to present it all. Aside from making the whole process as easy as possible for us, we couldn't have been happier with the end result and were really impressed that such a brilliant product was delivered in very tight timescales.
Nicolle Kane Memset Hosting
Nicolle Kane – Marketing Manager, Memset
Square Daisy recently produced two videos, the team made the whole project painless and simple, from scriptwriting to storyboards. While the videos are part of the relaunch of the company next year, they have already proven a hit internally. And we're already planning more for next year! Could not recommend working with Square Daisy enough!
Russ McKenzie
Russ Mckenzie – Managing Director, nTrust
We have always found Square Daisy to be extremely professional and a joy to work with. While they are highly process driven to ensure clients get what they need first time, this doesn't compromise the creative way that they approach every project to ensure an engaging and innovative video production. Can't recommend them highly enough.
Chris Veale - Shippo
Chris Veale – Director, Shippo
I can't talk highly enough of Square Daisy. Over the last couple of years they've made our business 4 fantastic videos. The first, an animated video to explain the service, has been viewed tens of thousands of times and has been a window to our service offering for potential customers. The others were 'talking heads' to allow us to explain more complicated aspects of the industry. The design, editing, videography and project management is exceptional and I will be using them again.
Dave Povey Catchy
Dave Povey – Founder and MD, Catchy
Recently had a video produced by square daisy for my new product. The service that I received from start to finish was 100%, couldnt fault them at all! Everything was done to how I imagined it and more, and the finished product was excellent. Would recommend them to anyone.

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