nTrust is a hugely successful regional IT Support and Cyber Security firm based in the South East of England. Their consumers are usually very active on LinkedIn and in order to better engage them we looked at creating a series of videos across three key themes to push out across LinkedIn and other channels.
The three areas were:
- Corporate Overview – 7 Reasons to use nTrust
- Cyber Security
- Celebration of 20 Years of nTrust
The purpose of the 7 reasons video was to highlight 7 key reasons that companies may be having difficulties with their IT and Cyber Security, addressing each in turn in the hope that one or more will resonate with potential clients.
The Cyber Security video identified practical tips that businesses could adopt to better protect themselves against cyber threats – free advice which has high perceived value without a hard sell.
The 20 years celebratory video was intended to scream credibility and competence – there are not many businesses in the SME market that last 20 years without having exceptional proposition and service, and nTrust does, so we wanted to draw attention to that in a quick and simple way.
Russ McKenzie, MD of nTrust Systems Limited said:
“When we spoke to Jovan about our ideas he was quick to suggest a solution that kept things really simple. Allowing us to celebrate two decades of trading, which if you’ve run a small business you’ll know is no small feat, but to also recognise the hundreds, if not thousands, of people who have helped us along the way – through placing business with us, being a great supplier, or just supporting us – and saying a massive thank you to them all. I think we’ve achieved that with this video.”
