Moving and putting your belongings into storage can be unfamiliar, so helping customers understand what will happen before the process begins can make a real difference.
We created this animated explainer for Doree Bonner International to guide domestic customers through the packing and storage process in a clear, friendly and approachable way.
We also produced a version featuring a British Sign Language (BSL) signer, helping make the information accessible to a wider audience.
A separate animation was created for Doree Bonner’s commercial customers. Because both films shared elements of the same process, we were able to reuse many of the characters, environments and visual assets rather than creating everything twice. This helped create economies of scale while still allowing each film to be tailored to its specific audience.
You can see the commercial version embedded below.
It’s a good example of how animation can take a process with lots of information and turn it into something clear, engaging and accessible.
