We approached this brief with creativity and a fresh, youthful energy. My New Venture wants to appeal to graduates and professionals in the millennial and Gen-Z population and so we used relatable characters, emoji style graphics and a bright, upbeat soundtrack. The visuals tie in with the website and branding so that the video sits well within the wider marketing mix. By keeping the video short and using lots of on-screen text the final animation will do well within a social media environment.
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