"Working with Element Twenty is always a pleasure as they are innovative and are open to trying something different with their digital content."
Element Twenty is a new online platform that allows budding entrepreneurs and small business start ups to access impartial, practical advice and guidance to significantly increase their chances of business success.
The learning pathway of Element Twenty is video tutorial heavy, with virtual coaches and mentor videos to guide the user through their business journey. The virtual coach videos are at the beginning of each topic, to overview the content and prepare the mentee.
Square Daisy filmed the training video against a green screen, and integrated text and icon animations to iterate the key messages that were being said by the presenter. To create a sophisticated and interesting video style the colour palette was entirely greyscale, with the exception of text highlights in red to link to the branding.