Ayres&Co have designed a new glasses case for the luxury sector, inspired by a vintage glasses case and an iconic aircraft. They want to bring their product to the market, but need funding for the production tooling, and so are launching the campaign on Kickstarter.
To showcase the product and engage the potential crowdfunders we put together a pitch video for the fundraising page. We wanted the video to be really focused on the product and the quality of the materials so we opted to film against a white backdrop, and to get a 360 view of the case we used a product turntable.
We used a number of sophisticated post-production techniques to really elevate the video. Time-remapping adds drama to the edit, giving a sense of pace and breaking up the slow and considered shots. In addition, we used motion tracking and 3D camera tracking to annotate details about the product, and on-screen text to accompany the voiceover.