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A collection of articles and resources that help you to better understand the world of video production and improve the outcome of your own project
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Product videos – what you need to know
More and more products are being sold online these days, and in the absence of your clients being able to really get a sense of what you have to offer, a video is the obvious choice to increase emotional engagement from your clients and increase the chances of a successful sale. This blog highlights the complexities of professional product videos.
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How you can use stop motion animation for your business video
With a brand new member of the Square Daisy team in place who is a puppeteer by trade, turned motion designer, Alicia Britt has written this blog around stop motion and how it can be applied to corporate video production in a sensible and cost effective way.
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The benefits of adding video to your blog
If your blog is a key part of your customer acquisition strategy, then adding video to the mix could be instrumental in ensuring your content features above that of your competitors. In this blog we see why it is so important and some tips to deliver the best content.
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Why an explainer video is even more important now
It seems that every time that we write a blog, we talk about how much the world has changed, but it has. And marketing using powerful animated explainer videos means that production of them is not subject to any Covid based restrictions.
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Video Marketing Support Series – Six great ways to use your video
Throughout our Video Marketing Support Series we've looked at lots of ways to use your video online, but here's a few more you might not have thought of!
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Video Terms Glossary
When we talk with our clients about their video project, we try and keep the jargon to a minimum - after all, it's our job to be the experts! However, we think the best communication means involving the client and helping them understand our process, so we've put together a Glossary of frequently used terminology.
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Video Marketing Support Series – Instagram
Instagram has a lot to offer businesses that have a really visual product or service. With in-app purchases and product listings that link directly to e-commerce sites, as well as targeted adverts and all the metrics from Facebook and WhatsApp, Instagram is fast becoming a powerful social marketplace.
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What is “Green Screen” and how can I use it for corporate video?
Bored of working from home? Switch up your scenery with green screen! Can't go on holiday this year? Green screen! Want your office to feel more exciting? We can help with green screen!
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Video Marketing Support Series – Where Should I Host My Video?
Uploading your video to YouTube is a great start, but there are other options which offer slightly different services. You don’t have to choose between YouTube and these other platforms because the more your video is out there the better!
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What’s the difference between Animation and Motion Graphics?
If you’re thinking about getting an animated video to promote your business you might have started looking around online, and come up with a couple of questions. One of the questions we get asked most is “What is the difference between animation and motion graphics?”
Read more →If you've never worked on a video production before, find out more about the production process
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