Blog

A collection of articles and resources that help you to better understand the world of video production and improve the outcome of your own project

Business, Corporate Video, Events, Video
A shot of a person being interviewed with half the person having been graded and half the footage raw

What is Colour Grading in video production and why is it important?

Colour grading is a key element in professional video production that enhances the visual appeal of your content. It involves adjusting and enhancing colours to create a consistent, engaging, and emotionally powerful visual tone. This blog explores what colour grading is, how it's different from colour correction, and why it's essential for making your videos…
Julie | August 22, 2024
Animation, Business, Corporate Video, Video
A image from behind the subjects at a shoot showing all of the lights, camera and interviewer

Increase Loyalty and Reduce Attrition with Video Induction

An induction process, or onboarding, is the introduction of new employees to the company, its culture, and their specific roles. This blog will help you identify ways to improve your induction process, ensuring that new hires feel welcomed, informed, and ready to contribute from minute one of day one.
Julie | June 27, 2024
Animation, Business, Corporate Video

Anniversary Videos

In the fast-paced world of business, where the bottom line often takes precedence, it's easy to overlook the significance of milestones. Yet, these moments of reflection and celebration are vital for fostering a sense of identity, unity, and purpose within an organisation.
Amy | May 17, 2024
Animation, Business, Corporate Video, Events, International, Live Streaming
Screen capture of an animation with a BSL interpreter in the bottom right hand corner

How to make sure your video content is accessible

Discover how to enhance your video content's accessibility with our latest blog. Learn about essential features like captions, sign language integration, and audio descriptions that not only promote inclusivity but also expand your market reach. Find out why prioritising accessibility isn't just a moral imperative—it's a smart business strategy.
Jovan | April 24, 2024
Animation, Business, Corporate Video
Image of a member of Squires Garden Centre staff presenting a training video to camera

Training videos – how they save you money and increase employee retention

Discover how training videos can save you money and increase employee retention with our latest blog. Learn how adopting video training can streamline your training processes, enhance employee engagement, and ultimately save costs. Our comprehensive guide breaks down the types of training videos, showcases their many benefits, and explains how they can help increase employee…
Jovan | April 22, 2024
Animation, Business, Corporate Video, Events, SEO
Side view of Canon C300 camera with autocue as part of a corporate video filming session

How can I get a higher ROI from my video?

Discover how to maximise your corporate video investment for greater ROI in our latest blog. Learn practical tips and strategies to extend the reach and effectiveness of your video content beyond just your website. Understand why smart distribution and creative usage can make your corporate videos a powerful tool for business growth.
Jovan | April 16, 2024
Animation, Business, Corporate Video, Events, International, Live Streaming, SEO, Video
Screenshot showing a presenter in the four main different aspect ratios that are available for production.

What are aspect ratios and why are they important?

Have you ever wondered about some of those numbers you see when you're setting up your camera? They're not just random digits, they're aspect ratios, and they're super important for how your video looks, so let's explore them in this week's blog.
Jovan | March 18, 2024
Animation, Business, Corporate Video, Events, Live Streaming, Video
Behind the camera shot of an interview showing the light, camera and subject

Strange Words Used in Video Production, Explained!

If you have ever been involved in a video production project you will know that there are lots of words, acronyms and phrases that the production company will use, but what on earth do they all mean? Well don't fear, this blog is here to shed light on these terms so you know your composition…
Julie | March 12, 2024
Business, Corporate Video, Video
Screenshot of a video with a man on a phone stood on a bridge with several mobile phone alerts emanating from that phone

Using Motion Tracking in Your Company Videos

With video on the up in terms of volume what can you do to make your content stand out both visually and as an effective mechanism to communicate your key messages? Well motion tracking is a fantastic mechanism to do just that.
Amy | March 05, 2024
Animation, Business, Corporate Video, Video
Three people sitting around discussing a budget

Why you should always provide an agency with a budget

Being sceptical about providing a budget for suppliers is completely understandable, you want to know what the very best price they can offer for the work that you need. But in this blog we will provide a counter argument that suggests you lose out when you do this. Read on!
Jovan | February 19, 2024
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