Affinity Reply needed a concise, engaging video to showcase their full range of services — both as evergreen content and for a fast-approaching in-person event. With concepts that were abstract by nature, the challenge was to create a visual language that felt clear, consistent and on-brand.
We developed a clean iconography style and used smooth, high-quality transitions to guide the viewer through each section. The animation moves at pace to maintain interest, while the sophisticated colour palette and design system keep everything aligned with the Affinity Reply brand. The result is a slick, modern explainer that delivers clarity without compromising on style.