U-Explore is a digital business concerned primarily with creating web based media packages for secondary school students to assist in careers advice and planning.  Because of the complex nature of the platform in terms of the number of curriculum areas it supported, the decision was taken to create a video for the website homepage to explain the problem rather than focus initially on the solution.  Square Daisy were charged with delivering a concept including script, which included a mix of motion graphics and live action footage shot in a studio to bring context to the salient points, along with screen footage from the software together with a professional voiceover from a Galaxy FM DJ.  

The Technical Training Foundation is a revolutionary new mechanism to support teachers in design, technology and engineering fields of education to keep up to date with the latest industry processes to better equip their students for entry into the world of work.  Square Daisy were key players in the birth of the foundation and were charged with all elements of brand identity development and communicating a simple idea with myriad complexities to the outside world.  There were two elements to the online offer, the first being the corporate website, which allowed the two central stakeholders to understand the very different propositions on offer.  In order to keep a single site but separate the information these stakeholders accessed Square Daisy developed a landing page which directed potential members to one side (teachers) and supporters (businesses and 3rd sector organisations) to another side.  The way the information was packaged in the same way to keep uniformity but enabled the user to go on a methodical journey of understanding through the site culminating in a call to action to join or support.  The backend system is built using a Wordpress system with embedded media on the Digital pages created by Square Daisy as part of the wider project.

Addictive Interactive, a formerly traditional software development house, moved into the arena of online loyalty and rewards but was having difficulty in communicating the key points to some clients in the early days due to the innovative nature of the field.  They tasked Square Daisy to script, conceptualise, record and deliver a short video that could be played at the start of pitch meetings with potential partners to give them a concise, consistent and compelling overview of the proposition.  Follwoing the launch of the video, Addictive Interactive saw a significant increase in partner conversions with feedback confirming that the video allowed viewers not only to understand the principles of the opportunity far more clearly from the outset but they were also impressed with the investment in professional video the company had made as a marketing tool.

Halcyon Software, a multinational software development house, was looking to launch it's new product - Task Supervisor.  The issue was that the product was not overwhelmingly visual and there would be a range of tutorial videos showing the product as part of the in depth sales process.  This video was to be an attention grabbing edit to showcase the headline benefits to the target audience.  As a result it was decided not to show the product in any way, but create a very 'teccy' feel of video using After Effects.  The voiceover was delivered by a female artist to balance out the very masculine feel of the video with a very low level audio bedding to ensure the main messages were heard by the viewer. 

One of our most loyal clients, Addictive Interactive, have developed a cutting edge technical framework to launch an ubiquitos online loyalty and rewards platform that any business can plug into their online strategy.  They required full logo design that sat with the personality of the overall business as well as brand guidelines, marketing collateral, presentation templates for partner pitches, business cards, letterheads, e-mail signatures - basically the entire toolkit to get the business from concept to market.

Mediaventura is a boutique corporate finance and investment advisory firm specialising in the digital and media businesses.  The website UI had to be a very defined experience for the user achieving multiple goals yet retaining a sense of simple navigation.  It was critical that the user was able to understand quickly the four main areas of activity that Mediaventura specialise in but also access a multitude of on the pulse news stories and access these through RSS and social channels.  A huge element of the Mediaventura brand is to cascade thier 'knowledge pieces' formulated both internally and also through guest writers - again disseminated through a variety of channels.  A critical objective of the site was to consider the user journey culminating in a call to action, generating leads for the company to pursue deals.  Media was an important element of the business with the facility to upload video content created by Square Daisy and also submitted with the permission of 3rd parties.  The CMS needed to be agile and functional for 'on the hoof' updating and as such we chose to build the site using Joomla and a K2 plug in.

As part of the wider Technical Training Foundation project, teachers were invited to take part in a pilot module to establish whether the process of digital distance learning combined with hands on training delivered using a flexible model, was a workable model in this context.  As part of the broader media element of the project, an introduction to the module was filmed as a kind of 'Virtual Coach' ensuring that participants were aware of the objectives of the pilot.  To deliver this Square Daisy used a Chromakey style combined with 3D graphics and cutaway shots with a delicate yet uniform audio bedding.

The International Institute for Strategic Studies is a think tank based in central London with offices in the Far East, US and Middle East, who are predominantly concerned with research and commentary on military and security matters.  Square Daisy has worked with the IISS on a number of projects and is working with the organisation to develop the mechanisms it uses to disseminate its bi-monthly newsletter to members and fellows.  By embracing the iPad and utilising the skills of the Square Daisy team in terms of design, media and technical manipulation the pilot iBooks have been well received by all involved.  Not only this but it allows more flexibility for the team in terms of deadlines for copy, additions and amends at any time and a reduction in physical print and delivery expenditure.

Addictive Merchandise is a promotional merchandise company providing a range of businesses with branded products to support marketing and communications activity.  The business has been running since 2005 and sits under the Addictive Interactive parent group of companies.  The business branding was slightly tired and required a refresh in line with the launch of a variety of new brands under the AI umbrella and the relaunch of the merchandise business as a whole, moving in a new direction to low volume, high value strategic partnerships with clients.  Square Daisy were responsible for the entire re-brand process including logo, business cards, website, letterheads, business cards, e-mail footers, template documents and presentations.

Yuza is a boutique app development house in the heart of London, with a stylish Carnaby Street address they required a stylish video to get across the professional but creative culture within the business.  Square Daisy was commissioned to produce a video for the homepage to get across the sought after location, atmosphere in the office and key points about the business to engage potential high value clients.  All aspects of the video were produced by Square Daisy through a full day location shoot and post production.  

Call Angels is an outsourced call answering and virtual office service, catering primarily for small businesses and sole traders who struggle to answer calls and complete work at the same time.  The client had produced the script and requested assistance in developing a concept that would best deliver the message within the script.  Square Daisy developed a storyboard that was quite light hearted to ensure that there was plenty of visual stimulus during what was a lengthy script together with a very kitch audio bedding to match the fun illustrations.  Illustrations, animation, voiceover and audio bedding were all created by Square Daisy.

The Technical Training Foundation is a revolutionary new mechanism to support teachers in design, technology and engineering fields of education to keep up to date with the latest industry processes to better equip their students for entry into the world of work.  Square Daisy were key players in the birth of the foundation and were charged with all elements of brand identity development and communicating a simple idea with myriad complexities to the outside world.  There were two elements to the online offer, the first being the corporate website and the second being the pilot web app to be used to determine the effectiveness of our digital approach to learning.  The web app was designed to take two industrial processes and explain in broken down format how they are conducted in the work place using the latest industrial equipment and techniques.  The web app allows users to access video content on the purpose of the module being studied as well as a user guide video to ensure no one missed any of the features avaialble.  There were engaging video showreels of the processes being studied, accessed in bitesize chunks to ensure a fuller understanding.  360 degree virtual tours with embedded info-dots allowed users to interrogate environments and access additional media including imagery and virtual objects - breaking processes down to their component led levels.  Interviews with employees were conducted to support young people in the classroom in understanding the career options available and a document download facility was built in  to support teaching and learning in the classroom.  This web app was a pilot to prove the theory and will be expanded greatly to take advantage of the myriad ways to increase learning participation at a distance.  All design, build, media, 360's, virtual objects and voiceovers were conceived and delivered by the core Square Daisy team.

This particular video followed the style guide for TTF media however had a message aimed specifically at supporters of the project - such as private sector business, public sector departments, local authorities and 3rd sector organisations.  Because the content was heavily statistical and figures orientated, it was decided that using motion graphics along with voiceover would aid the user in taking in the information visually as well as audibly.  A calm audio bedding was also overlayed to ensure no detraction from the core messages.  All elements were conceived and produced by Sqyare Daisy.

The Technical Training Foundation is an innovative new approach to the training and up-skilling of teachers involved in the engineering, design and technology and manufacturing fields of education, ensuring they are abreast of the latest industrial practices to support young people having the right skills upon entering the workforce.  The TTF was conceived by a group of volunteers with Square Daisy central at the very beginning of the project.

Oriflame is a Swedish cosmetics brand that operates by engaging with individuals to sell the products within their own networks, gradually building their own teams and achieving fantastic income.  Square Daisy were commissioned to advise on the script and also to develop the concept of how best to communicate a message that was almost seven minutes in length.  As the primary audience was female with a passion for cosmetics we decided to create an animated showreel that took the viewer through a journey.  This journey would be similar to the one that viewers were being encouraged to embark on, using characters to build affinity to the message.  The illustrations were developed in house and animated by the media team using AE.  All audio elements including voiceover, sound FX and bedding were developed by Square Daisy.

OSO is a new brand with exclusive distribution rights in the UK for new lifestayle and consumer electronics accessories, particularly for mobile devices such as phones and tablet computers.  The company wanted clean and contemporary brand visuals, including all packaging, logo and marketing collateral to exude a professional image to the market including potential distributors of the products and third party re-sellers.  This was an exciting project for Square Daisy to be involved with as a technology and media company as we could empathise heavily with a brand that potential clients would want to engage with.

This iBook was produced very shortly after the iBooks Author app was released by Apple.  As Square Daisy was working closely with a company from the education sector and another from the music industry, Square Daisy funded the development of an interactive iBook to support understanding of the industry.  Features include HD video, photography carousels, multi touch virtual objects, keynote animations, 360 virtual tours accessed through iOS as well as fantastic design and all of the standard iBooks Author features available on the app.  This iBook has led to the development of several other projects as a result.

Addictive Interactive is the parent group of a range of businesses all connected to high end software development, including online loyalty and rewards, social networks and brand communities.  The company was formed in 2001 and Square Daisy was asked to refresh the brand image capturing the 'connected' and digital nature of the business as a whole.

As part of the 2010 General Election campaign, the candidate for the seat of Bury North was looking to introduce herself and explain her motivations and drives to be a member of parliament using web media - reaching far more voters than would be possible in person.  The edit was filmed entirely in HD with a soft acoustic audio bedding, broken up using simple graphics cards to explain the answers to each question.

Stockton Borough Council as part of their initiative to engage more young people to stay in the area to work and study commissioned a bespoke channel on a national education platform.  As part of this contract a video was commissioned as an overview to encourage young people to think about the opportunities in the area.  The actual footage was shot on EX1r with the post production edited using FCP and motion graphics composited in After Effects.

Addictive Points is the new online loyalty and rewards programme delivered as one of the central offers from parent company Addictive Interactive.  The technology that sits behind the concept and the integration with the corporate website was all handled by Addictive Interactive following a significant internal investment over a long period of time, however Square Daisy were commissioned to develop the graphical user interface and user experience of the site for both the consumer and partner sections.  The design had to be contemporary, simple and crisp which all followed on from the brand development also condusted by Square Daisy.  The site offers all stakehholders a simple journey through the site yet allows for a plethora of complex back-end actions to be undertaken at all times without degrading the visual impact of the site.

Pegasus is a US software house with operations in the UK.  As part of their drive to promote the newest iteration of their Opera package - Opera 3, Square Daisy were commissioned to conduct a one day location shoot including comprehensive talking head interview along with product shots and general cutaways to add substance to the edit.  The shot was completed in a day using a broadcast journalist and camera operator, with all post production and audio bedding completed by the Square Daisy team.

Mediaventura are a boutique investment finance house specialising in the digital and media sector.  As a growing business they needed to work alongside a creative agency that could not only provide them with all of the services they needed, but a long term partner to work alongside them in the evolution of the brand as a whole as the business grew.  We knew that in the space that Mediaventura operated within there was a need to keep all branding clean, crisp and contemporary - non traditional finance industry branding was the key.

Backstage Academy is a training centre of excellence for the creative, performance and live event production industry, leading the way for skills development within this sector.  The organisation commissioned Square Daisy to deliver a corporate promo based on a location shoot at LS-Live, which is the facility where Backstage Academy is based, and a day filming on location at a music festival in Southend.  All camera work, post production and audio were created by the Square Daisy team using Canon 5D MKII camera, glidetrack, full audio solution and edited using FCPX. 

Aframe are a cloud based video editing company allowing footage to be uploaded, organised, worked on and out-putted using cloud based infrastructure heavily streamlining the processes involved in video production.  The website was not built by Square Daisy however the company needed a revamp of their 'Security' pages, which our design team created and tech team implemented.  The project involved developing a security landing page in line with existing styling that would emphasise the core benefits and by hiding text and using the page real estate in a smart way, we were able to reduce the number of clicks to reach destination without reducing the core content to enable the user to understand the key points.

An exciting start up company called Sinful Sauces approached us for brand design and logo concept. The product was aimed at serious 'Chilli-Heads' yet required a mainstream and contemporary feel to engage a wider market. Launched in Spring 2011 as a online brand, Sinful now have their product in Selfridges stores with feedback from their buyers citing the brand identity as a key reason for stocking the product which is testament to the quality of the Sinful Sauces brand and the interpretation of Square Daisy to convey the ethos visually.

The Albany is a fantastic restaurant located in Twickenham which enjoys a fantastic reputation as the place to have a drink before, during or after a game of rugby at the world famous sporting venue.  The site needed a drastic refresh to enable staff to keep customers up to date with the latest offers, events and menu's available.  As a result Square Daisy designed a classy site to closely reflect the interior decorations, even matching the banner of the site structure with the cushion fabric.  Professional photography was delivered to ensure the site was visually stunning and full access to every element of the bespoke CMS was delivered to the client for up to date content generation and dissemination.

The International Institute for Strategic Studies is a London based think tank, with offices in the Middle East, Asia and the US, concerned primarily with global security and military issues.  The organisation was looking to create a corporate promo to aid in greater understanding of some of the core areas of expertise in order to inform potential stakeholders and encourage greater corporate membership.  Square Daisy were commissioned to produce two video's - one full length version for the website and a shorter version to be played at two of the flagship international conferences the organisation hosts.  In order to keep costs down, Square Daisy collected footage of interviews and core cutaways during a one day location shoot at the London headquarters, and utilised some of the extensive footage from various global conferences featuring key individuals.  This footage was shot in SD format and as such Square Daisy packaged the footage to achieve maximum impact without degrading viewer experience.  The shorter version of the video which can be found at www.vimeo.com/squaredaisyhq features some additional studio cutaways and screenflow footage of the online elements of the organisation.  

The Technical Training Foundation is an innovative new approach to the training and up-skilling of teachers involved in the engineering, design and technology and manufacturing fields of education, ensuring they are abreast of the latest industrial practices to support young people having the right skills upon entering the workforce.  The TTF was conceived by a group of volunteers with Square Daisy central at the very beginning of the project.

Because of the nature of the TTF and the different target audiences, a generic video was produced for the website landing page to explain the broader concept of the initiative to engage all before moving on to more target specific media and information.  Using the uniform style guide for TTF media, this intro video was produced.

To showcase the technical talents of the Square Daisy media team, we produced this short promo to demonstrate some of the techniques that can be employed to bring a particular project to life using computer generated effects.  This is just a short series of effects - if there is something you want, try us.....we're sure we can do it!

Square Daisy has been working with Fosse Fitness from the point that the premises were under construction, supporting them with website and media requirements.  Although they already had a logo produced by a 3rd party which they were happy with, we were asked to create a logo that would feature on their range of branded fitness clothing.  We created a logo that could be used independently of the wording for smaller items such as sweatbands but worked well with the wording on items such as running vests.

The Technical Training Foundation is an innovative new approach to the training and up-skilling of teachers involved in the engineering, design and technology and manufacturing fields of education, ensuring they are abreast of the latest industrial practices to support young people having the right skills upon entering the workforce.  The TTF was conceived by a group of volunteers with Square Daisy central at the very beginning of the project.  We were commissioned to give the TTF a personality, creating a series of logo's, brand guidelines, pitch presentations and marketing collateral to get wider buy-in from investors and ensure a professional feel was cascaded from the brand. 

Mediaventura are a boutique investment finance house specialising in the digital and media sector.  As a growing business they needed to work alongside a creative agency that could not only provide them with all of the services they needed, but a long term partner to work alongside them in the evolution of the brand as a whole as the business grew.  The video element of what was a wider project was to show that the business was truly embracing of digital media and enabling visitors to the website to understand very quickly the key areas of operation for Mediaventura, the pedigree it has in the world of corporate finance and the unique selling point of the business.

The worlds biggest Hard House brand, Tidy Trax required a compilation concept to showcase classic tracks from the past as well as newly released material. The album design, logo, track listing, audio mix production, sleeve notes and viral marketing was done by Square Daisy.

Square Daisy was commissioned to design the website alongside the branding for this exciting and boutique consumer start up, a service offering boxed sweets, chocolates and confectionary gift-wrapped with personal greetings card delivered direct to the recipents door the very next day.  The technical infrastructure sitting behind the site has an onine shop and dynamic CMS however the design of the user interface had to be clean and contemporary to allow the imagery to do the talking, yet engaging, exciting and fun and most importnatly building in simple functionality and a sensible user experince to allow people to choose, order and pay easily.

Omron is a multinational engineering business concerned with providing components and services to end user manufacturers primarily in the field of factory automation, sensors and safety, mechatronics and drives, industrial components and vison systems.  As the company prides itself on the broader service they provide, in terms of dedicating time and engineers to establishing problems and finding innovative solutions, all the while supporting the customer through implementation, the business wanted to capture the great feedback from customers in order to secure more of a growing market share.  Square Daisy were commissioned to produce a series of client testimonial videos to ensure that potential customers could relate to problems from competitors and how Omron provided adaptable solutions.  This first testimonial video was shot on location at Oasys with opening sting provided by the client and third quarter credits, audio bedding and editing provided by Square Daisy.

The Specialist Schools and Academies Trust is an organisation committed to raising standards through school by supporting specific areas of education.  The SSAT launched an initiative called Voicebox which was a toolkit to kick-start student enterprise councils in secondary schools.  A video was produced to be played during assemblies and also hosted on school websites to encourage young people to participate.  As the target age range was between 11 - 18 years old, a stop-frame animation method was used.  To be visually engaging for the younger viewers, but by using wires to bring illustrations in that were quite obvious, we thought the tongue in cheek method would be found to be amusing by older viewers and achieve resonance across the range of young people.

The Goat in Boots is an upmarket bar in Chelsea that was looking to combine two very different offers into a single website and engaged with Square Daisy to help support finding the perfect solution.  The bar is set over two floors, the downstairs area a great are for cocktails and drinks with friends, set with classy surroundings in a laid back atmosphere.  The upstairs was to focus on becomming a high end sporst bar, with sporting events played throughout each and every day to engage with local sports lovers.  Whether it be football on Saturdays, NFL on Sundays or ATP Tennis on a Wednesday afternoon, the upper level of the Goat in Boots was able to satisfy the most ardent sports fans.  As a result of this need, we created a landing page which enabled users to be diverted to one of the two areas and access information regarding their needs - with a built in smart cal function users could identify when thier chosen sporting activity would be screened - whilst at all times usesr could navigate to the other floors' information.  With multiple ways to access news feeds, events and menu information.  Built with a bespoke CMS it is an elegant website for an elegant bar.

Omron is a multinational engineering business concerned with providing components and services to end user manufacturers primarily in the field of factory automation, sensors and safety, mechatronics and drives, industrial components and vison systems.  As the company prides itself on the broader service they provide, in terms of dedicating time and engineers to establishing problems and finding innovative solutions, all the while supporting the customer through implementation, the business wanted to capture the great feedback from customers in order to secure more of a growing market share.  Square Daisy were commissioned to produce a series of client testimonial videos to ensure that potential customers could relate to problems from competitors and how Omron provided adaptable solutions.  This was the second video in the series, utilising elements from the pilot video as a template from which to work. 

Using a Canon 5DMkII, the glory of the sunshine and a very talented clothing models, Square Daisy produced this pilot video for web as part of a drive to launch a new children's clothing brand.

Square Daisy was commissioned to bring up to date the Cabin Bar and Grill website and deliver a simple and agile CMS to enable staff to upload latest news, events and menus to the site to better inform customers of the great food and entertainment at the restaurant.  With regular food festivals it was important that the CMS enabled quick and easy population of content which could be subsequently pushed out through social channels to fill the venue.  All design was based on the general feel of the restaurant with multiple ways to access information through a simple user journey.  Photography was also arranged by Square Daisy to ensure the 'first bite was with the eye' using our professional photography partner.

This was a project commissioned to review a new product called the Exolife battery pack for the iPhone 4 manufactured by Exogear. The review was designed to be informal, fun and easy to view but factual and enabling the product to be explained through user demo's. The piece was produced in full HD for distribution on social media and video sites.

This project was commissioned by Nottinghamshire Convention Bureau to inform potential event organisers about the opportunities across Nottinghamshire as a major events destination.  The camera work and art direction were not completed by Square Daisy however the editing was completed by Square Daisy in Final Cut.  The edit is designed to be informative and engaging yet elegant in the delivery of information.

This personal film is a series of timelapse scenes shot around Nottingham, UK.  Camera kit was 5DmkII using Nikkor, Takumar and Rokkor lenses, all shot as JPG stills.  Motion control shots were achieved using Glidetrack and Meade Autostar.  Music is provided by kind permission of Moby, thanks.

Square Daisy was commissioned to design and build a website for a new gym and health club in Leicestershire at the stage of construction.  The budget was limited and the site needed to be ready for launch which gave no opportunity for any professional photography however Square Daisy were able to develop a solution in line with the needs of the gym and the budget available.  Ensuring that all key elements that clients would need to know were implemented in a clean way such as membership fee's, class times, facilities available and joining options the site enables users to gather all of the information they need quickly while allowing Fosse Fitness staff to amend and add content easily through the Wordpress CMS.  Stock imagery was used to bring strong visuals to the site and exude a sense of health and well being.  All social channels were set up and branded, e-mail and web hosting provided and guidance on the CMS given as additional support for the client rounding off a complete service and allowing the Fosse Fitness team to get on with launching a fantastic facility on time.

Manfield Partners are a London based investment capital film who desperately needed a simple but effective website designing and building.  The purpose of the website was to deliver several core functions.  The first was to showcase the success and kudos the company had in making sound and profitable investments in a range of industry sectors to give comfort to potential partners.  The second was to aggregate key news and information to investors, partners and convey a sense of the business having their finger on the pulse of investment capital.  The third was to cascade the pedigree of the experienced team behind the organisation and finally to offer a call to action of contact.  the site was built in a simplistic way enabling the non-technical team to manage updates through the CMS and deliver a concise user experince to visitors ensuring they received all the information they needed as part of an initial online engagement with Manfield Partners.  

Tidy TV is a 24 hour channel created for Tidy Trax Hard Dance Festival in North Wales. It has also become an online video magazine show.  Square Daisy was tasked with filming the entire weekender and editing on site in real time for upload to the community channel fed through the chalet television sets.  The series was shot using 5DmkII, EX1r and GoPro cameras.

Square Daisy is proud to be a member of the London Chamber of Commerce and Industry since 2012. Taking advantage of a number of political and subject specific briefings, networking events, social functions and business support services we look forward to working closely with the Chamber and its' members over the coming months and years.