Local Government & Economic Development

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Highlighting why you are an ideal location for economic prosperity.

The pandemic has changed the way that we work, whether this is a medium term adjustment that will be corrected or it is a new way of working that is here to stay, is yet to be seen. One thing for sure is that businesses will still need a base, and showcasing your town, city or region as a place that helps create the conditions for them to flourish is essential, and video content is the perfect vehicle to do that in a dynamic way.

The local business community is most effective when it sits within an authority that creates the right conditions for businesses to thrive.  Engaging with the private sector, being supportive and being a constructive partner creates wealth and prosperity, which attracts new companies, start-ups, supply chains and industries, which creates more wealth and prosperity for residents to enjoy.  We are uniquely positioned to help local government communicate all the positive reasons for firms to set up, relocate or stay in the area – why?  Because we understand local government and the business community and have tremendous expertise and experience in this sector.

Who are the clients in this space that we can help?

  • Local Government
  • Borough Councils
  • BIDs
  • LEPs
  • Local Education Authorities
  • Tourist Boards
  • Housing Associations

Examples of Local Government & Economic Development

Reigate & Banstead Borough Council – Love Local

The Welcome Back Fund was provided to councils across England a share from the European Regional Development Fund to support the safe return of shoppers to high streets and help build back better from the pandemic. Reigate and Banstead Borough Council wanted to use some of this fund to embark on a video showcase of their town centres, celebrating local businesses.
A woman is walking away from the camera through the door of a florist with a large outside display. A small on-screen graphic reads "gift local"

RB Works

RB Works is a platform set up by Reigate and Banstead Council to connect local people with local employers and they wanted a headline video for the home page to showcase the vibrant business community.
Local government video screenshot

Give the Gift of Guildford

As part of a collaboration of local stakeholders, Experience Guildford, Guildford Borough Council and GeeYou came together to create a Christmas video to encourage seasonal shoppers back to their local high street. The concept was to create an emotive, festive story, that showcases the local business community, with a cinematic "John Lewis advert" feel.
A post man walks up Guildford Highstreet at night lit up by Christmas lights

Raven Housing Trust – Shared Ownership

Buying a home by shared ownership is not sometihng that is well understood, with this animation for Raven Housing Trust explaining it in simple terms.
Animated video screenshot showing the four things you can and cant do as part of shared ownership

What is Unconscious Bias?

Square Daisy and Reigate & Banstead Borough Council worked together on this project to produce a video that could raise awareness of the impact of unconscious bias in the workplace, as a learning tool for SMEs in the borough.
an illustration of a green ball on blue ground, with a thought bubble showing a red triangle, yellow square and light blue star

Business Runnymede

The borough of Runnymede is located close to Heathrow, the M25, the M3 and London making it the perfect hub for international business - but more than that it offers and lush and green setting for employees to live and play. Business Runnymede wanted a promotional video to sit on their website so that they could attract new businesses to the area and keep the big brands in residence.

Raven – Better Connected Programme

Raven Housing trust have planned their two-year transformation programme, and wanted a video to pitch the programme to their board of directors.

What’s on in Guildford? Christmas 2021

As a collaboration between the Business Improvement District and Guildford Borough Council, Experience Guildford approached us to create a video to promoting all the festive activities and events around the city centre for locals and shoppers visiting the centre.
Text reading What's on in Guildford? Christmas 2021 is overlaid onto a low angle shot of Guildford high street with a starry navy vignette

Shop Safe, Shop Local – Animated Explainer Video

Runnymede Council came to us looking for a way to communicate with local people about what to expect returning to the high street as the shops re-opened. We created an animated explainer promoting safe shopping and supporting local brands.
mask wearing hair dresser

RBBC – Careers Event

Every year Reigate and Banstead Borough Council have a careers event to encourage the teenagers coming through to think about what they might want to do and tell them about the vast range of opportunities on their doorstep.

Experience Guildford

Experience Guildford wanted a video that explained the benefits of a BID, highlighting key initiatives that they deliver. They wanted this to act as an educational and marketing tool, for both enticing new member businesses and informing the general public about their commitment to the town.
Alex Howard Field Gun Sports
Alex Howard – Founder, Field Gun Sports
Working with Square Daisy has been a real pleasure. They have understood my message and put it across simply with real impact. I am really pleased with my choice and would go back to them without hesitation.
Image of Dan Rossek from Omron UK
Dan Rossek – Regional Marketing Manager, Omron UK
Omron have worked with Square Daisy on numerous video projects over the last 8 years, ranging from customer testominials to technology spotlights. The results have always surpassed our expectation and I can only comment that the team are a pleasure to work with.
James Groves Raven Housing Trust
James Groves – Marketing Services Manager, Raven Housing Trust
We approached Square Daisy with a brief to produce a video that would help us get our messages across to our customers in a simple, yet engaging way. They absolutely nailed it. The animation video they produced for us is professional, quality, and it gets our messages across really well. It's been a pleasure working with Jovan and Amy, and we look forward to working with them on future projects.
Meera Vohora
Meera Vohora – AJ Cricket Academy
It has been an absolute pleasure working with Square Daisy. From start to finish both Jovan and Amy showed great initiative and immediately grasped our key messages. We won’t hesitate to use them again.
Olivia Pattullo Experience Guildford Surrey
Olivia Pattullo – Project Manager, Experience Guildford, Surrey
From the first meeting on, Jovan and Amy were total superstars and made us feel like the task was completely achievable and had really clear ideas about how they were going to present it all. Aside from making the whole process as easy as possible for us, we couldn't have been happier with the end result and were really impressed that such a brilliant product was delivered in very tight timescales.

Something else?

Do you need something more specific? Why not get in touch and we’ll work with you to create the perfect concept for your needs.

Get in touch

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