Our client, Raven Housing Trust, has a commercial arm to their business which involves building and selling properties as well as managing housing stock for the local authorities. Often the best way for individuals to purchase these properties is via the shared ownership scheme, which allows people to buy some of their property and rent the rest. This option is not well understood by people however, and as such Raven wanted to create an animation which delivered the key points quickly and in an easy to understand way.
At the same time we created a second animation which explained the process that new tenants would experience as they moved into their council house. This had the benefit of using some of the same graphics and some economies of scale with voiceover recording, storyboarding and asset development. The second animation can be seen below: