Explainer Video Production

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Why work with Square Daisy on an explainer video?

There are occasions when you need to explain your product or service so that customers understand how it is different to what they might be used to. Product explainer videos can be crucial in converting those viewers.

Explainer videos for your business and your services.

Explainer Videos are a type of marketing video created to explain a complex product or service, or an offering that consumers may not be familiar with.

Animated explainer videos

Animated explainer videos are very helpful for businesses. They allow you to break down the message into easy illustrations that offer much more flexibility in delivering your business message.

You can use multiple scenes to show a snap shot of your business and how your business and services benefits their customers. Manufacturing industries work well with animated explainer videos, as often the parts of the product that do the cool things are hidden away or hard to understand. If your business isn’t very visual and does not have much to show on a live action video, you can use an animated explainer video to create something that is informative and will really engage your target audience. Some of the businesses that work best for this are office-based businesses such as accountants, recruitment, digital services, and products that aren’t physical or tangible – like software.

Live action explainer videos

Live action videos are perfect for businesses that have something visual to be captured with traditional video production. Examples that suit a live action explainer video are:

  • A new product that has lots of cool features, so people can see it in action
  • Technology that is hard to understand – or believe is possible – without seeing it work
  • Buildings or locations that are beautiful to behold
  • Any product that is an experience – a festival, escape room, or a luxury hotel
  • Food – people eat with their eyes first so if your thing is food and they can’t see it you are missing a trick!

If your business has a product or service that is brand new, explaining it visually will allow customers to buy-in from the get-go. Words often fail to captivate potential clients at the first instance, but videos are engaging. Consider how popular ‘unboxing’ videos are on YouTube.

Even if your product or service isn’t brand new, using an explainer video to showcase your USP will enable customers to quickly understand why they should be choosing you, and not your competitors. Use your explainer video to challenge customers’ thinking and establish yourself as an authority figure.

Examples of Explainer Videos

Gloji – App walkthrough animation

Gloji is a new health and wellbeing app supporting users to make sustainable changes to their lifestyle. Square Daisy produced a series of animated videos to showcase the features of the application.
An illustration of a hand holds a phone with a mock-up of the Gloji app visible on the screen

StackCare – Product Explainer

The StackCare monitoring system is new to the UK market so they came to us with a need for a product video to both explain how the system works, what the benefits are and reassure customers that the technology isn’t at all invasive.

JusTapiT – Mobile App Explainer

JusTapiT is a brand new smart phone application which is set to redesign the fashion retail environment, and eliminate in-store abandoned baskets.
Vector illustration of a hand holding a smart phone with the Justapit app displayed onscreen, in the background is a rail of clothes in a store.

IVF Matters – Home Fertility Test Demo Video

IVF Matters are the UK's first online fertility clinic, providing home testing kits to kickstart their client's fertility journey wherever they live in the UK. They wanted to create a demo video of what the finger prick test involves so they could reassure clients how easy the process is and to help them carry out the test.
Woman standing at kitchen counter with an home fertility testing kit laid out in front of her

Raven Housing Trust – Shared Ownership

Buying a home by shared ownership is not sometihng that is well understood, with this animation for Raven Housing Trust explaining it in simple terms.
Animated video screenshot showing the four things you can and cant do as part of shared ownership

What is Unconscious Bias?

Square Daisy and Reigate & Banstead Borough Council worked together on this project to produce a video that could raise awareness of the impact of unconscious bias in the workplace, as a learning tool for SMEs in the borough.
an illustration of a green ball on blue ground, with a thought bubble showing a red triangle, yellow square and light blue star

Raven Housing Trust – Healthy Homes

Many housing trust tenants struggle with condensation, which often leads to mould and in turn creates a wealth of issues. Many of these issues can be prevented by educating customers on the causes of condensation. As such, Raven were looking for an informative and instructional video to pass to customers so they can watch engaging visuals rather than read a leaflet.
A saucepan on a gas hob boiling water with animated water particles raising up from the pot

Pay-Nex – Animated Explainer Video

Pay-Nex are a payroll company who wanted to get an animated video to explain how their service benefits their clients.

Shop Safe, Shop Local – Animated Explainer Video

Runnymede Council came to us looking for a way to communicate with local people about what to expect returning to the high street as the shops re-opened. We created an animated explainer promoting safe shopping and supporting local brands.
mask wearing hair dresser

Reelables

Reelables are a brand new innovation that makes managing and tracking inventory seamless, and they needed a video to explain the product to potential investors in order to get funding and scale up their business.
engineering process animation still

Biofloratech – Labinic Drops Animated Demo Video

Biofloratech approached us to create a video that demonstrates how to prescribe and administer their product - Labinic Drops - a probiotic solution for premature babies and infants.
An illustration of a hand holding a medicine bottle is in the left of the frame. Text reads "shake the bottle for 30 seconds to disperse the bacteria and allow to settle. A small timer icon sits between the hand and the text.
Helen Prothero
Helen Prothero – Owner, Neon Thread
It has been great to work with Jovan and the team. They understood the brief and we have had clear, open communication at all stages of the process. We are looking forward to taking on more projects together to continue growing the brand.
Dave Franklin SEI Interconnect Products
Dave Franklin – Identification & Marking Engineer, Sumitomo Electric
Working with Square Daisy was an absolute pleasure and I would have no hesitation to work with them again. The process was simple, effective and stress free from start to finish! Across the board, a very satisfied customer. Recommended.
Olivia Pattullo Experience Guildford Surrey
Olivia Pattullo – Project Manager, Experience Guildford, Surrey
From the first meeting on, Jovan and Amy were total superstars and made us feel like the task was completely achievable and had really clear ideas about how they were going to present it all. Aside from making the whole process as easy as possible for us, we couldn't have been happier with the end result and were really impressed that such a brilliant product was delivered in very tight timescales.
James Groves Raven Housing Trust
James Groves – Marketing Services Manager, Raven Housing Trust
We approached Square Daisy with a brief to produce a video that would help us get our messages across to our customers in a simple, yet engaging way. They absolutely nailed it. The animation video they produced for us is professional, quality, and it gets our messages across really well. It's been a pleasure working with Jovan and Amy, and we look forward to working with them on future projects.
Chris Veale - Shippo
Chris Veale – Director, Shippo
I can't talk highly enough of Square Daisy. Over the last couple of years they've made our business 4 fantastic videos. The first, an animated video to explain the service, has been viewed tens of thousands of times and has been a window to our service offering for potential customers. The others were 'talking heads' to allow us to explain more complicated aspects of the industry. The design, editing, videography and project management is exceptional and I will be using them again.
Dave Povey Catchy
Dave Povey – Founder and MD, Catchy
Recently had a video produced by square daisy for my new product. The service that I received from start to finish was 100%, couldnt fault them at all! Everything was done to how I imagined it and more, and the finished product was excellent. Would recommend them to anyone.
Alex Howard Field Gun Sports
Alex Howard – Founder, Field Gun Sports
Working with Square Daisy has been a real pleasure. They have understood my message and put it across simply with real impact. I am really pleased with my choice and would go back to them without hesitation.
Image of Dan Rossek from Omron UK
Dan Rossek – Regional Marketing Manager, Omron UK
Omron have worked with Square Daisy on numerous video projects over the last 8 years, ranging from customer testominials to technology spotlights. The results have always surpassed our expectation and I can only comment that the team are a pleasure to work with.
Meera Vohora
Meera Vohora – AJ Cricket Academy
It has been an absolute pleasure working with Square Daisy. From start to finish both Jovan and Amy showed great initiative and immediately grasped our key messages. We won’t hesitate to use them again.

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