Category: Blog Categories
Increase Loyalty and Reduce Attrition with Video Induction
An induction process, or onboarding, is the introduction of new employees to the company, its culture, and their specific roles. This blog will help you identify ways to improve your induction process, ensuring that new hires feel welcomed, informed, and ready to contribute from minute one of day one.
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How do I measure if my video is working for me?
Discover key video metrics to measure ROI and understand your video's impact. From basic engagement stats to advanced analytics, this blog guides you through the essential tools and strategies to maximise your video marketing efforts and drive better results.
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How can you use video for onboarding new hires?
In today’s hybrid working world, attracting and retaining top talent has become more competitive than ever. This blog explores how video content can revolutionise your recruitment and onboarding strategies, making your company stand out to candidates and ensuring new hires feel welcome and informed. We’ll delve into the benefits of candidate outreach, effective strategies (including video), and how to implement them successfully. Whether you’re just starting or looking to refine your approach, this guide offers practical advice to elevate your recruitment efforts.
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How Long Should a Video Be? (Long Enough to Work, Short Enough to Watch)
What’s the perfect length for a video? Short enough to hold attention, but long enough to tell your story. In this blog, we explore how video length affects viewer engagement, how timing should align with the sales funnel, and why hero content (like brand films and animated explainers) works best at 90–119 seconds. We share industry-backed data, a visual breakdown of watch-through rates, and tips on planning smarter so you can capture multiple edits in one production. Whether you’re briefing a new video or reviewing old content, this guide will help you make every second count.
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