Category: Animation
Increase Loyalty and Reduce Attrition with Video Induction
An induction process, or onboarding, is the introduction of new employees to the company, its culture, and their specific roles. This blog will help you identify ways to improve your induction process, ensuring that new hires feel welcomed, informed, and ready to contribute from minute one of day one.
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How do I measure if my video is working for me?
Discover key video metrics to measure ROI and understand your video's impact. From basic engagement stats to advanced analytics, this blog guides you through the essential tools and strategies to maximise your video marketing efforts and drive better results.
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How can you use video for onboarding new hires?
In today’s hybrid working world, attracting and retaining top talent has become more competitive than ever. This blog explores how video content can revolutionise your recruitment and onboarding strategies, making your company stand out to candidates and ensuring new hires feel welcome and informed. We’ll delve into the benefits of candidate outreach, effective strategies (including video), and how to implement them successfully. Whether you’re just starting or looking to refine your approach, this guide offers practical advice to elevate your recruitment efforts.
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How Long Should a Video Be? (Long Enough to Work, Short Enough to Watch)
What’s the perfect length for a video? Short enough to hold attention, but long enough to tell your story. In this blog, we explore how video length affects viewer engagement, how timing should align with the sales funnel, and why hero content (like brand films and animated explainers) works best at 90–119 seconds. We share industry-backed data, a visual breakdown of watch-through rates, and tips on planning smarter so you can capture multiple edits in one production. Whether you’re briefing a new video or reviewing old content, this guide will help you make every second count.
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What is the right aspect ratio for your project? (or maybe what the hell is an aspect ratio?!)
Not all videos are created equal—especially when it comes to aspect ratio. In this blog, we break down the most common video formats (like 16:9, 4:5, 9:16 and more), where they work best, and why choosing the right one makes all the difference to your audience. With visual examples and practical advice, it’s a must-read for content creators.
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Motion, Masks & Magic: How Videos Come Alive – Advanced Post Production Techniques
Post-production is where the magic of video really happens. From motion tracking and rotoscoping to colour grading and motion graphics, these advanced techniques can turn raw footage into something polished, engaging and memorable. The challenge for most businesses is that terms like “tracking” or “compositing” sound intimidating, when in reality they’re simply tools to make your message clearer and your video more effective. In this guide, we break down what each technique means in plain English, share practical examples, and explain why they matter for creating videos that feel professional, human, and worth watching.
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Smarter Scripting: How to Use AI to Save Time, Sharpen Messages & Stay On-Brand
Using AI to write video scripts doesn’t mean sacrificing quality — it means saving time and working smarter. This blog shows you how to use AI to support your scriptwriting process: from creating first drafts to adapting tone, shortening long copy, and making complex ideas easier to understand. It’s packed with tips, use cases, and even a ready-made prompt you can try today.
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7 YouTube secrets most creators miss
You’ve mastered the YouTube basics — now it’s time to go further. This guide shares simple but often-overlooked tweaks that can give your channel an edge: smarter upload timing, proper use of timestamps, consistent scheduling, and clever ways to repurpose your content. Small changes that help you reach more viewers, hold attention longer, and make YouTube work harder for your business.
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