Category: All
Why we don’t provide raw footage (and why you probably don’t need it)
From time to time, clients ask if they can have the raw footage from a shoot. It’s an understandable question, but in most cases, the answer is no—unless we’ve agreed otherwise beforehand. Here’s why.
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How to Look Your Best on Camera: A Guide for Interviewees
Whether you're a seasoned pro or stepping in front of the camera for the first time, your appearance plays a crucial role in how your message is received. From clothing choices to makeup and practical filming considerations, this guide will ensure you look and feel confident on screen.
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How Long Should a Video Be? (Long Enough to Work, Short Enough to Watch)
What’s the perfect length for a video? Short enough to hold attention, but long enough to tell your story. In this blog, we explore how video length affects viewer engagement, how timing should align with the sales funnel, and why hero content (like brand films and animated explainers) works best at 90–119 seconds. We share industry-backed data, a visual breakdown of watch-through rates, and tips on planning smarter so you can capture multiple edits in one production. Whether you’re briefing a new video or reviewing old content, this guide will help you make every second count.
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