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A collection of articles and resources that help you to better understand the world of video production and improve the outcome of your own project
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7 YouTube secrets most creators miss
You’ve mastered the YouTube basics — now it’s time to go further. This guide shares simple but often-overlooked tweaks that can give your channel an edge: smarter upload timing, proper use of timestamps, consistent scheduling, and clever ways to repurpose your content. Small changes that help you reach more viewers, hold attention longer, and make YouTube work harder for your business.
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Smarter Scripting: How to Use AI to Save Time, Sharpen Messages & Stay On-Brand
Using AI to write video scripts doesn’t mean sacrificing quality — it means saving time and working smarter. This blog shows you how to use AI to support your scriptwriting process: from creating first drafts to adapting tone, shortening long copy, and making complex ideas easier to understand. It’s packed with tips, use cases, and even a ready-made prompt you can try today.
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Motion, Masks & Magic: How Videos Come Alive – Advanced Post Production Techniques
Post-production is where the magic of video really happens. From motion tracking and rotoscoping to colour grading and motion graphics, these advanced techniques can turn raw footage into something polished, engaging and memorable. The challenge for most businesses is that terms like “tracking” or “compositing” sound intimidating, when in reality they’re simply tools to make your message clearer and your video more effective. In this guide, we break down what each technique means in plain English, share practical examples, and explain why they matter for creating videos that feel professional, human, and worth watching.
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Not Just for Show: The Real Purpose of a Clapperboard
Clapperboards aren’t just for Hollywood—they still serve a key purpose in professional video. This blog breaks down what they do, when they’re needed, and how they help create smoother, more efficient video projects.
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The one mistake everyone makes in video interviews (and what to do instead)
Filming an interview can feel daunting, but poor preparation makes it harder than it needs to be. This guide shares how to get camera-ready with confidence—focusing on natural delivery, not scripts—to help you sound authentic and stay on message.
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Why your video looks amazing (and it’s not just the camera!)
Not all high-quality video is down to having a great camera. In fact, some of the most important elements happen after the shoot—like white balance, colour correction, and grading. This blog explains how we use the Calibrite Colour Checker to get accurate, consistent colours from the very start of a shoot. Whether you’re filming across multiple days, locations or lighting conditions, getting this right is vital. Find out how it works, why it matters, and what can go wrong if these steps are skipped. Great-looking video doesn’t happen by accident—it’s carefully engineered, and this blog explains how.
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What is the right aspect ratio for your project? (or maybe what the hell is an aspect ratio?!)
Not all videos are created equal—especially when it comes to aspect ratio. In this blog, we break down the most common video formats (like 16:9, 4:5, 9:16 and more), where they work best, and why choosing the right one makes all the difference to your audience. With visual examples and practical advice, it’s a must-read for content creators.
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How Long Should a Video Be? (Long Enough to Work, Short Enough to Watch)
What’s the perfect length for a video? Short enough to hold attention, but long enough to tell your story. In this blog, we explore how video length affects viewer engagement, how timing should align with the sales funnel, and why hero content (like brand films and animated explainers) works best at 90–119 seconds. We share industry-backed data, a visual breakdown of watch-through rates, and tips on planning smarter so you can capture multiple edits in one production. Whether you’re briefing a new video or reviewing old content, this guide will help you make every second count.
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How to Look Your Best on Camera: A Guide for Interviewees
Whether you're a seasoned pro or stepping in front of the camera for the first time, your appearance plays a crucial role in how your message is received. From clothing choices to makeup and practical filming considerations, this guide will ensure you look and feel confident on screen.
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Why we don’t provide raw footage (and why you probably don’t need it)
From time to time, clients ask if they can have the raw footage from a shoot. It’s an understandable question, but in most cases, the answer is no—unless we’ve agreed otherwise beforehand. Here’s why.
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