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A collection of articles and resources that help you to better understand the world of video production and improve the outcome of your own project
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How can I get a higher ROI from my video?
Discover how to maximise your corporate video investment for greater ROI in our latest blog. Learn practical tips and strategies to extend the reach and effectiveness of your video content beyond just your website. Understand why smart distribution and creative usage can make your corporate videos a powerful tool for business growth.
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What are aspect ratios and why are they important?
Have you ever wondered about some of those numbers you see when you're setting up your camera? They're not just random digits, they're aspect ratios, and they're super important for how your video looks, so let's explore them in this week's blog.
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Strange Words Used in Video Production, Explained!
If you have ever been involved in a video production project you will know that there are lots of words, acronyms and phrases that the production company will use, but what on earth do they all mean? Well don't fear, this blog is here to shed light on these terms so you know your composition from your codec and can tell your frame rate from your framing!
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Using Motion Tracking in Your Company Videos
With video on the up in terms of volume what can you do to make your content stand out both visually and as an effective mechanism to communicate your key messages? Well motion tracking is a fantastic mechanism to do just that.
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Why you should always provide an agency with a budget
Being sceptical about providing a budget for suppliers is completely understandable, you want to know what the very best price they can offer for the work that you need. But in this blog we will provide a counter argument that suggests you lose out when you do this. Read on!
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How Long Should My Video Be? A Guide for Corporate Video Production Projects
Whether you are planning a corporate video production project or a company promo, determining the optimal length for your video is a critical decision. In this blog, we'll explore the benefits and drawbacks of different video lengths, supported by research and data, to guide you in making informed decisions for your next video venture.
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What are the challenges with filming outdoors?
Some productions call for external shots, and that can present a number of challenges for crews and cast alike. Last week we were filming outside for an informational video and it presented some challenges, all which we overcame, but because we are a helpful bunch, we thought we'd share it with you on this blog so you can be prepared for your own shoot to make sure it is a huge success.
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How to Look Great on Camera During an Interview
Lots of people have never been filmed on camera before, but with the increase in video production clear to see, you might not be able to escape folks like us for long. This blog provides some simple insights and tips to make sure that you look amazing by avoiding some hair, clothing and make-up oversights!
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The Power of a Video Content Calendar in Your Marketing Strategy
When you are looking at video content to turbo charge your marketing and audience engagement, think more broadly than just 'the odd video'. Think about how video can form a much bigger part of your marketing, and that means more content and better planning. This blog will help you to think about your content calendar in a much more strategic way.
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10 practical ways that you can improve your visibility and engagement on YouTube for SEO Success
The challenge sometimes with video content is how do you you leverage that content once it has been created, to absolutely maximise exposure, interaction and generate the ROI that you're looking for. This blog sets out ten practical tips on how to make your content perform better on the worlds second largest search engine, so lets read on!
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