Blog

One of the most common enquiries we receive starts in a very familiar way. “Hi, we’re looking to produce a video.” And that’s absolutely reasonable. In many situations a single video is exactly the right thing to produce. If you’re launching a product, explaining a service, or promoting a campaign, a well-produced video - whether…

Induction and training videos shouldn’t be seen as an expense. With fewer leavers, faster performance and reduced HR time, they often pay for themselves in well under a year. This blog breaks down the ROI and shows the payback calculation.

Want to create video content but don’t have the budget for a production team? This guide shares practical ways to make great DIY videos, from webcam setups to screencasts, plus simple tricks to make them look and sound more professional.

You’ve mastered the YouTube basics — now it’s time to go further. This guide shares simple but often-overlooked tweaks that can give your channel an edge: smarter upload timing, proper use of timestamps, consistent scheduling, and clever ways to repurpose your content. Small changes that help you reach more viewers, hold attention longer, and make…

Using AI to write video scripts doesn’t mean sacrificing quality — it means saving time and working smarter. This blog shows you how to use AI to support your scriptwriting process: from creating first drafts to adapting tone, shortening long copy, and making complex ideas easier to understand. It’s packed with tips, use cases, and…

Post-production is where the magic of video really happens. From motion tracking and rotoscoping to colour grading and motion graphics, these advanced techniques can turn raw footage into something polished, engaging and memorable. The challenge for most businesses is that terms like “tracking” or “compositing” sound intimidating, when in reality they’re simply tools to make…

Clapperboards aren’t just for Hollywood—they still serve a key purpose in professional video. This blog breaks down what they do, when they’re needed, and how they help create smoother, more efficient video projects.

Filming an interview can feel daunting, but poor preparation makes it harder than it needs to be. This guide shares how to get camera-ready with confidence—focusing on natural delivery, not scripts—to help you sound authentic and stay on message.

Not all high-quality video is down to having a great camera. In fact, some of the most important elements happen after the shoot—like white balance, colour correction, and grading. This blog explains how we use the Calibrite Colour Checker to get accurate, consistent colours from the very start of a shoot. Whether you’re filming across…

Not all videos are created equal—especially when it comes to aspect ratio. In this blog, we break down the most common video formats (like 16:9, 4:5, 9:16 and more), where they work best, and why choosing the right one makes all the difference to your audience. With visual examples and practical advice, it’s a must-read…