As we emerge out of lock down, the high street is looking pretty different.
The inevitable move from physical to digital retail experiences has been accelerated by the impact of the corona virus, whether it’s consumers being pushed to home delivery options or commercial rent being unaffordable for independent businesses.
Lots of businesses that didn’t previously, have started taking sales online, so standing out in all the noise is really crucial. Whether you are marketing on social media to pick up new customers or directing loyal customers to your new online presence, you’re going to be competing for sales with everyone else – so how can an explainer video help?
It can explain what you do when you can’t be there
You know your business better than anyone, but you can’t be everywhere at once. You especially can’t be sat on someone’s lap while they are commuting to work on the train, on someone’s desk while they are scrolling through Facebook on their lunch break, or tucked up on the sofa with them while they watch telly. That would be weird. But a video can be all those places, because people access social media everywhere!
Plus, once we’ve helped you make that video, it can be used over, and over and over again so the return on investment is huge – providing it gets seen.
A picture is worth a thousand words – and video has 24 pictures per second!
Whilst text based information is obviously a crucial aspect of day to day life for clarity and unambiguity, it can be a little hard work, and us humans get bored of reading quite quickly. That’s why I put an image near the top of this blog.
You can explain things a lot more quickly with visual stimulus – people absorb information in different ways and by hearing and seeing what you do in a concise 90 second video will really stick with them. Engagement rates on social media and in the wider marketing mix are far better than text-based alternatives.
Videos don’t have to social distance
Throughout the pandemic, people have rapidly become very familiar with video content – whether it’s webinars, live-streamed events or remote training videos. All because video is the next best thing to actually being in the room, and it doesn’t have to wear a mask.
This trend towards video content is not going to go away – so by using some of your marketing budget for a video you will future-proof (and pandemic-proof) your marketing strategy.
The wonders of Animated Explainer Videos
Filming a video in a pandemic can seem like a challenging proposition when everyone at your company is working from home or social distancing. The beauty of animated video is we can safely create video content without stepping a foot inside your business. We can bring any brand to life and explain any process from behind a computer screen, no matter where you are based. We’ve produced animated videos for a military conference in Singapore and a NATO conference in Budapest, all from an industrial estate in Redhill. We’ve worked with voiceover artists in America, Sweden, France, Germany and Wiltshire. Animations have no borders! Or quarantine restrictions.
Consider how you can explain your product or proposition a little more effectively using an explainer video.
